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How do you keep your library's brand professional and consistent?

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Your library's brand is more than just a logo or a slogan. It's the way you communicate your values, your services, and your personality to your patrons and your community. A strong and consistent brand can help you build trust, loyalty, and recognition among your audience, as well as differentiate you from other libraries or information sources. But how do you keep your library's brand professional and consistent across all your channels and platforms? Here are some tips and best practices to help you maintain and enhance your library's brand identity.

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M. C. Mermet

Data, metadata specialist and developer, writer
Bryan L. Au Yeung, AMusTCL ARSM

SVSO Year 2 @ RNCM | Singer | Bassoonist | Conductor | Music History Enthusiast | Lasallian Hymnology & Sacred Music…
Monica B.

Librarian

1 Define your brand strategy

Before you create or update any visual or verbal elements of your brand, you need to have a clear and coherent brand strategy. This means defining your library's mission, vision, values, goals, and target audience. You also need to identify your unique selling proposition (USP), or what makes your library stand out from the competition. Your brand strategy should guide all your branding decisions and align with your library's strategic plan.

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M. C. Mermet

Data, metadata specialist and developer, writer
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Libraries used to fulfil two roles: an affordable access to stories and a concentration of knowledge easily accessible for students and researchers. Internet has pretty much annihilated the second and social media the first. I don't think libraries can afford to have a "target audience", but they need to reignite the thirst of trustworthy knowledge, fantastic stories and have passionate people talk about their craft. A library isn't like a new toothpaste to advertise a unique selling proposition is too limited to be of any help when it comes to bringing people back to libraries.

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2 Develop your brand guidelines

Your brand guidelines are a set of rules and standards that specify how your brand should look, sound, and feel across different media and contexts. They typically include information on your logo, color palette, typography, imagery, tone of voice, messaging, and style. Your brand guidelines should be detailed, consistent, and easy to follow for anyone who creates or uses your library's brand assets. You should also review and update your brand guidelines regularly to ensure they reflect your library's current identity and goals.

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Nelson Mwirigi

Strategy and Planning Officer, In Charge, KASNEB Resource Centre
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Maintaining a professional and consistent brand for your library involves a combination of strategic planning, design guidelines, communication, and ongoing monitoring. Define Brand Identity: Start by defining your library's brand identity, including its mission, values, and target audience. This foundation will guide all branding decisions. Create Brand Guidelines: Develop comprehensive brand guidelines that cover logo usage, color palette, typography, imagery style, tone of voice, and more. Maintain a consistent online presence across your library's website, social media profiles, and any other digital platforms. Use the same color scheme, fonts, and imagery to create a unified look.

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3 Train your staff and stakeholders

Your staff and stakeholders are the ambassadors of your library's brand. They interact with your patrons and partners, create and share your content, and represent your library's values and personality. Therefore, it's essential that they understand and embrace your brand strategy and guidelines, and apply them consistently in their work. You can train your staff and stakeholders on your brand identity through workshops, webinars, manuals, newsletters, or online platforms. You should also provide them with feedback and recognition for their branding efforts.

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Bryan L. Au Yeung, AMusTCL ARSM

SVSO Year 2 @ RNCM | Singer | Bassoonist | Conductor | Music History Enthusiast | Lasallian Hymnology & Sacred Music Studies | Music Education
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Training is a critical aspect of maintaining a sustainable development of school libraries. The crucial part of making the library viable is to provide channels for active participation. Having students act as librarians would definitely benefit all parties. Not only it would help maintain library operations, but it also give opportunities to students to seek out books they’re interested in.

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4 Monitor and measure your brand performance

Keeping your library's brand professional and consistent requires constant monitoring and measurement. You need to track and evaluate how your brand is perceived and received by your patrons and your community, and how it supports your library's objectives and outcomes. You can use various tools and methods to measure your brand performance, such as surveys, focus groups, analytics, social media listening, or benchmarking. You should also collect and analyze feedback from your staff and stakeholders, and use it to improve your brand strategy and guidelines.

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Monica B.

Librarian
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Several key performance measures for most public libraries are circulation trends, patron usage or door counts and computer usage. Depending on the method of information delivery, the true value of libraries is the individuals who decide what services to offer and how to remove any barriers to access those services.

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5 Adapt and evolve your brand

Your library's brand is not static or fixed. It's a dynamic and evolving entity that responds to changes in your library's environment, needs, and opportunities. You should be ready and willing to adapt and evolve your brand to keep it relevant, fresh, and engaging for your audience. However, you should also be careful not to compromise or dilute your brand identity or core values. You should always align your brand changes with your brand strategy and guidelines, and communicate them clearly and effectively to your staff and stakeholders.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you keep your library's brand professional and consistent?

1

2

3

4

5

6

1 Define your brand strategy

2 Develop your brand guidelines

3 Train your staff and stakeholders

4 Monitor and measure your brand performance

5 Adapt and evolve your brand

6 Here’s what else to consider

Library Services

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How do you keep your library's brand professional and consistent?

1

2

3

4

5

6

1 Define your brand strategy

2 Develop your brand guidelines

3 Train your staff and stakeholders

4 Monitor and measure your brand performance

5 Adapt and evolve your brand

6 Here’s what else to consider

Library Services

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