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How do you keep up with the latest trends and innovations in tenant engagement and wellbeing?

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As a property manager, you know that tenant engagement and wellbeing are crucial for creating a positive and loyal community, as well as enhancing your reputation and profitability. But how do you keep up with the latest trends and innovations in this field, especially in the wake of the pandemic and the changing expectations of your tenants? In this article, we will explore some of the best practices and examples of how you can improve your tenant engagement and wellbeing strategies, using technology, communication, and creativity.

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Robin Ellis

Wellbeing services that people, asset managers & community creators love. Physical & mental fitness, community &…

1 Technology tools

One of the most obvious ways to keep up with the latest trends and innovations in tenant engagement and wellbeing is to leverage technology tools that can help you connect, communicate, and collaborate with your tenants. For example, you can use apps, websites, or portals that allow your tenants to access information, services, and feedback channels easily and conveniently. You can also use social media, newsletters, or podcasts to share relevant and engaging content, such as tips, news, events, or promotions. Additionally, you can use technology to enhance the physical and mental wellbeing of your tenants, such as by offering virtual fitness classes, wellness programs, or online support groups.

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Robin Ellis

Wellbeing services that people, asset managers & community creators love. Physical & mental fitness, community & creativity ??Amenities ??Engagement ??Marketing ??ESG ??CSR ??Fitwel ??GRESB
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Technology is great, but a lack of human contact/personal touch can work against what you're trying to create with your engagement & wellbeing strategy - namely a sense of community & belonging. Things like live online or recorded classes can be a nice addition to your wellbeing offer, but they won't get results in isolation. So by all means use technology to knit your wellbeing & engagement offer together, but remember that we are all social animals that needs face to face interaction.

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2 Communication skills

Another key aspect of keeping up with the latest trends and innovations in tenant engagement and wellbeing is to develop and improve your communication skills. This means not only being clear, responsive, and respectful, but also being empathetic, attentive, and proactive. You need to understand the needs, preferences, and challenges of your tenants, and tailor your communication style and methods accordingly. You also need to solicit and act on feedback, and show appreciation and recognition for your tenants. Moreover, you need to communicate your values, vision, and goals, and align them with your tenants' expectations and aspirations.

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Robin Ellis

Wellbeing services that people, asset managers & community creators love. Physical & mental fitness, community & creativity ??Amenities ??Engagement ??Marketing ??ESG ??CSR ??Fitwel ??GRESB
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Asking tenants what they want should be your first step - getting their buy in by listening to their needs, at the outset and on an ongoing basis, can make a huge difference in the effectiveness of your wellbeing & engagement strategy. In your marketing it can be useful to take a step back and ask yourself what benefits people will get - so instead of simply saying "we've got a yoga class", tell people how yoga will help them feel more calm & less stressed whilst improving their strength & mobility; instead of saying "we're doing ukulele lessons", explain how music can boost your creative brain power & improve your mood/outlook.

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3 Creativity and innovation

Finally, a great way to keep up with the latest trends and innovations in tenant engagement and wellbeing is to be creative and innovative yourself. This means not only following the best practices and examples of others, but also creating your own unique and distinctive ways of engaging and delighting your tenants. You can do this by experimenting with new ideas, formats, or platforms, or by partnering with other organizations, experts, or influencers that can add value to your tenants. You can also do this by involving your tenants in the co-creation and co-design of your engagement and wellbeing initiatives, and by fostering a culture of innovation and collaboration among your tenants.

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Robin Ellis

Wellbeing services that people, asset managers & community creators love. Physical & mental fitness, community & creativity ??Amenities ??Engagement ??Marketing ??ESG ??CSR ??Fitwel ??GRESB
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Your offer should be broad enough to provide for all levels of health/physical fitness. What's the tenant benefit of just having an advanced fitness class that only 'gym bunnies' can do without hurting themselves? You get the best results by giving support and opportunity to those that most need help, which means being creative & considering people who wouldn't dare to set foot in a gym or studio. Creative activities are wonderful because things like art & music have proven health benefits and can be very social, which is the quickest way to create a strong a sense of connection & community in your property. Collaboration is key - you don't need to do it all yourself so work with others to maximise your results!

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you keep up with the latest trends and innovations in tenant engagement and wellbeing?

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1 Technology tools

2 Communication skills

3 Creativity and innovation

4 Here’s what else to consider

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