How do you keep track of the changing needs and preferences of your customers over time?

Regular surveys make sense but the key question is what should be the frequency of the survey. There are various factors on which answer to this question is dependent: 1. Any communication done - to test the impact of communication. Frequency is defined as per the frequency of media interventions. 2. Immediate feedback on service or product availed and at the key stages e.g. 2-3 months before renewal to ensure continuance. 3. Before key shopping occasions e.g. before Diwali or Christmas to understand the shopper's need and channels they are looking to get their need fulfilled. 4. For understanding shopping behavior for category for curating Shopper strategies, a frequency of 2-3 years is considered apt, unless there is a market disruption.

Surveys are useless without trust. I once ran a campaign for an online school, and people took to Twitter to express their feelings on why it was a scam. Before you sign up for an AI-generated survey template, think about what you're trying to achieve with the results and work backwards. e.g. add a new SKU to your e-commerce store Sometimes the answer already exists within your community: social media comments, reviews and competitor analysis. If you still think a survey is necessary, you can start with a maximum of five questions. Anything over without a strong brand or incentive will overwhelm the user. Good luck!

Take help of social media - make products based on ‘this or that’ polls. Use IG story, polls on Li/Twitter, IG posts to supply what people demand and not the other way around!

Keeping track of the changing needs and preferences of customers over time is like tending to a blooming garden in India. Nurture strong customer relationships through regular communication, just as a gardener tends to plants with care. Seek feedback through surveys, focus groups, and social media interactions to understand evolving preferences. Like observing the changing seasons, monitor market trends, competitor offerings, and industry insights. Adapt and innovate your products or services accordingly, like a skilled gardener adjusts watering and fertilization techniques. By staying attentive and responsive, your brand will flourish amidst the ever-changing customer landscape.

Pros: Gather direct feedback on customer needs and preferences. Easy to quantify and analyze large datasets. Cons: Survey fatigue can lead to low response rates. Wording can bias responses. Additional Considerations: Keep surveys concise and engaging. Offer incentives for participation. Use a mix of question formats (multiple choice, open ended).

Hoje fala-se muito no mundo VUCA (volátil, incerto, complexo e ambíguo) e isso se aplica também ao comportamento dos clientes. Devemos estar sempre atentos as mudan?as para adaptar nossas a??es, estar onde o nosso público está, conversar pelo canal preferido e com isso gerar mais resultados.

Pros: Provides valuable insights into customer actions and preferences. Can be tracked passively over time. Cons: Data needs to be interpreted carefully, correlation doesn't always equal causation. Additional Considerations: Utilize website tracking tools (e.g., Google Analytics). Analyze purchase history and product interactions. Pay attention to user journeys and clickstream data.

In real estate, understanding and adapting to the changing needs of customers is vital. Today’s buyers are more informed, tech-savvy, and specific about what they want. The most simplest step can lead to better customer loyalty which is to actively listen to your customer feedback and track their preferences—such as locations, home features, or budget changes. It’s important to understand the lifestyle, values, and goals of each client. This customer-centric approach will help in building stronger relationships and ensures that our businesses stay aligned with their audience’s expectations.

Pros: Provides a dedicated space for customers to share feedback and suggestions. Easy to collect ongoing feedback. Cons: Not all customers actively use these platforms. May require prompting or incentives. Additional Considerations: Integrate feedback platforms with your website or app. Respond promptly and professionally to all feedback. Categorize and analyze feedback to identify trends.

A persona é fundamental na etapa inicial do negócio para poder entender o comportamento do cliente, suas preferências, dificuldades e interesses. A medida que o comportamento vai mudando, pode ser necessário refazer a persona para garantir que esteja aderente com as a??es realizadas e objetivos da empresa.

Pros: Helps you understand your ideal customer segments and their needs. Cons: Personas can be overly simplistic and not representative of all customers. Additional Considerations: Base personas on real customer data and feedback. Regularly revisit and update your customer personas as insights evolve.

In my CPG experience, going to stores and watching people shop my categories and interact with different brands on shelf is an effective way to keep track of changing consumer needs. Surveys and numbers in a spreadsheet only tell a portion of the story. I have found the hours spent in store to be far more insightful than hours spent in a spreadsheet. The best part is, it's free.

Pros: Gain in-depth insights into customer motivations and challenges. Cons: Time-consuming and expensive to conduct extensive interviews. Additional Considerations: Recruit a diverse group of customers for interviews. Prepare open ended questions to encourage detailed responses. Actively listen and probe for deeper understanding.

Here are some tricks that have helped me in the past- 1. Instagram's explore page is a great way to stay up-to-date with consumer needs. If you see 3-4 posts about the Apple vision pro on the same day, you know it's the next big thing, and if relevant, your content or product strategy can ride on the trend wave. 2. Read the comments! Not just on your content, but on all content in the space, maybe even adjacent spaces. 3. If you're looking for insights or trends in a specific space, you can train the Instagram algorithm to show you more content about this space. For example, if you're looking for trends in travel, look up the hashtag #travel, scroll over the feeds of a few travel creators, click on a few ads.

Pros: Provides real-time insights into customer sentiment and brand perception. Cons: Not all feedback is accurate or constructive. Can be skewed by negativity bias. Additional Considerations: Set up social media listening tools to track brand mentions. Respond to positive and negative reviews promptly. Use social media analytics tools to understand audience demographics and interests.