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How do you keep in touch with customers after a sale?

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Keeping in touch with customers after a sale is not only good for building loyalty and trust, but also for generating referrals and repeat business. However, how do you communicate with your customers without being annoying, intrusive, or irrelevant? Here are some tips to help you maintain a positive and productive relationship with your customers through effective interpersonal communication.

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1 Know your customer

The first step to keeping in touch with your customers is to know who they are, what they need, and how they prefer to communicate. You can use various methods to collect and analyze customer data, such as surveys, feedback forms, CRM systems, or social media. The more you understand your customer's profile, preferences, and pain points, the more you can tailor your communication to their interests and expectations.

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Daniela Malqui

Founder & CEO, Doing Minds - Operations Strategy | Contact me to Achieve a Well-Executed Strategy | Mentor | Consultant | Forever Curious
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Knowing you customer is key, some gifts are always appreciated, in Christmas or New Year, even if you know their company anniversary. Another great thing to keep in touch is referring them to a customer of your. Meaning, if a client of yours can be useful to another client or friend of yours, make an intro (free of course).

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2 Provide value

The second step to keeping in touch with your customers is to provide them with value. This means offering them something that helps them solve a problem, achieve a goal, or improve their situation. For example, you can send them useful tips, educational resources, exclusive offers, or personalized recommendations. The key is to make sure that your communication is relevant, timely, and beneficial to your customer, not just a sales pitch or a generic message.

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Daniela Malqui

Founder & CEO, Doing Minds - Operations Strategy | Contact me to Achieve a Well-Executed Strategy | Mentor | Consultant | Forever Curious
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Agree, but the most important messages will be the spontaneous one. For example, you are walking on the beach on vacations and you see a sign “Paul”, your point of contact of a company is Paul, so you send him the picture including or not a message, something like “Came across this sign that reminded me of you, hope all if good”.

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3 Be respectful

The third step to keeping in touch with your customers is to be respectful of their time, privacy, and preferences. This means asking for their permission before contacting them, respecting their communication frequency and channel choices, and giving them the option to opt out or unsubscribe. It also means being polite, friendly, and professional in your tone and language, and avoiding spamming, interrupting, or pressuring your customers.

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4 Seek feedback

The fourth step to keeping in touch with your customers is to seek their feedback. This means asking them for their opinions, suggestions, or testimonials about your products, services, or communication. You can use various tools to collect and measure customer feedback, such as ratings, reviews, surveys, or social media. The benefits of seeking feedback are twofold: you can show your customers that you care about their satisfaction and improvement, and you can use their input to enhance your offerings and communication.

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5 Show appreciation

The fifth step to keeping in touch with your customers is to show them your appreciation. This means thanking them for their business, loyalty, referrals, or feedback. You can use various ways to express your gratitude, such as cards, emails, gifts, discounts, or rewards. The purpose of showing appreciation is to make your customers feel valued and recognized, and to strengthen your relationship with them.

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6 Follow up

The sixth and final step to keeping in touch with your customers is to follow up with them. This means checking in with them regularly, reminding them of your products or services, or offering them additional support or assistance. You can use various methods to follow up with your customers, such as calls, emails, texts, or social media. The goal of following up is to keep your customers engaged, informed, and satisfied, and to encourage them to buy from you again or refer you to others.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Interpersonal Communication

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How do you keep in touch with customers after a sale?

1

2

3

4

5

6

7

1 Know your customer

2 Provide value

3 Be respectful

4 Seek feedback

5 Show appreciation

6 Follow up

7 Here’s what else to consider

Interpersonal Communication

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How do you keep in touch with customers after a sale?

1

2

3

4

5

6

7

1 Know your customer

2 Provide value

3 Be respectful

4 Seek feedback

5 Show appreciation

6 Follow up

7 Here’s what else to consider

Interpersonal Communication

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感谢您的反馈

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