How do you keep clients happy as an event planner?

1 Communicate clearly and regularly

One of the key factors in client satisfaction is communication. You need to establish a clear and regular communication channel with your clients, from the initial consultation to the post-event follow-up. Communicate your understanding of their goals, needs, and budget, and confirm them in writing. Update them on the progress, challenges, and changes of the event planning process, and ask for their input and approval when necessary. Respond to their questions, concerns, and requests promptly and professionally. And don't forget to thank them for their trust and collaboration.

2 Manage expectations and boundaries

Another essential skill for keeping clients happy is managing their expectations and boundaries. You need to set realistic and achievable goals for the event, based on the client's vision, budget, and timeline. You also need to educate them on the scope and limitations of your services, and avoid overpromising or underdelivering. Be honest and transparent about what you can and cannot do, and what you will and will not do. If you encounter any problems or conflicts, address them calmly and respectfully, and offer solutions or alternatives.

3 Showcase your value and expertise

As an event planner, you have a lot of knowledge and experience that can benefit your clients. You need to showcase your value and expertise, and demonstrate how you can make their event a success. You can do this by providing them with relevant and helpful information, suggestions, and resources. You can also show them examples of your previous work, testimonials, and reviews. And you can highlight your unique selling points, such as your creativity, flexibility, or network.

4 Deliver on your promises and exceed expectations

The ultimate way to keep clients happy is to deliver on your promises and exceed their expectations. You need to execute the event plan with excellence, attention to detail, and professionalism. You need to handle any unforeseen issues or emergencies with grace and efficiency. And you need to add some extra touches or surprises that will delight your clients and their guests. By doing so, you will not only satisfy your clients, but also impress them and earn their loyalty and referrals.

5 Ask for feedback and testimonials

The last tip for keeping clients happy is to ask for their feedback and testimonials. You need to show them that you care about their opinion and satisfaction, and that you are open to learning and improving. You can ask them to fill out a survey, write a review, or record a video testimonial. You can also ask them for referrals or repeat business. And you can use their feedback and testimonials to showcase your work, improve your skills, and attract more clients.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?