How do you justify the value of your products or services?

I’m a retired owner and President of a company I began as a trainee employee. I studied the values and expectations of the manager and the owner. Concurrently, I learned everything the provided to our customers. My career spanned 50 years. After advancing through every level of responsibility and gaining a love for the business, I accepted the owner’s offer to sell me the business. I assumed the presidency and continued in that position from 1984 to 2008. I decided to retire and turned control to my youngest daughter. Product knowledge and customer service, knowledge of the purpose, of the customer’s visit, and finding a product that satisfied her requirements were keys to success our business.

A lot of sellers think that customers buy product features and therefore they list features whenever they want to sell their product. Customers don't buy features, they buy how the features help solve their pain points. To understand why customers buy your product marketers need to ask their best customers this question. Use this to create their market positioning. During the discovery call, sellers need to ask thoughtful questions to understand their challenges thoroughly instead of trying to find a quick solution to their problem. You cannot sell a product to a customer unless you fully understand their most important challenges that your product can solve. One way to do this is to have different stakeholders on the discovery call.

Well it’s my belief that each & every client is an emotion . Before justifying your product or your service or your brand , You need to understand their emotions towards their need. Once you acknowledge that your 99.99% work is done .

The best way I can explain justifying the value of a service is to truly understand what's the most important exchange for your customer. Does your service save them time, money, or effort that they'd rather spend elsewhere? Do you provide a sufficient amount of resources to satisfy their lack of resources? If your product or service can satisfy their need more efficiently than they can satisfy it themselves, then you have justifiably created value for them. If you can create value at a rate, level, or standard that is competitive to other's in your industry/market you will have justified why the value you've created is worth the price/exchange.

I strongly believe that solving a problem goes long way, rather trying to sell a product. Find a pain point of your customers and position your product of how it can solves the pain point.

Knowing the quality, properties and application of your product, gives you the chance to value correctly the product. By knowing the market and the customers, you can direct the sales toward giving adequate services to the end customers.

Highlighting your USP is essential for differentiating your business from competitors and attracting customers. Identify Your USP, create a consistent and compelling message that communicates them to your audience by highlighting the benefits not only the features.

See, I believe that the USP should talk about the purpose of the product you are selling. The purpose with a bigger impact and not the features/properties. E.g : i sell Sensodyne and the USP for Sensodyne "Life is too short for sensitivity".

Highlighting your unique selling proposition (USP) is essential to differentiate your products or services in the market. Your USP should clearly convey what makes your offerings special and why customers should choose them over alternatives. It could be based on factors like quality, innovation, price, convenience, or unique features. By effectively showcasing your USP, you can grab customers' attention and convince them of the distinct value your products or services provide.

You can establish social proof of the worth of your product or service, gain the trust of potential customers, and show concrete examples of how your products can have a beneficial influence by skillfully sharing client testimonials and case studies. Here's few ways to implement that: - Create a testimonial pages on your website or/and your social media pages. - Incorporate snippets of testimonials in your email marketing campaigns. - Encourage satisfied customers to leave reviews and testimonials on the platforms relevant to your line of work. - Incorporate customer testimonials into your online advertising campaigns.

“Storytelling is the key” Customers can always buy a sofa or a watch from anywhere. To win their trust and make them pull the trigger, is important to introduce them to the inspiration and story behind it.

Using stories and testimonials as part of your strategy can be highly effective. 1. **Authenticity**: Ensure that the stories and testimonials are genuine 2. **Highlight Benefits**: Use stories to illustrate how your products or services have positively impacted people. 3. **Problem-Solution Narrative**: Describe the initial challenges or problems faced by customers and how your offerings provided a solution or transformation. 4. **Visuals**: Incorporate visuals such as images or videos to make the stories more engaging and memorable. 5. **Diversity**: Showcase a variety of customer stories to demonstrate the broad appeal. 6. **Customer Journey**: Map out the discovery of purchase to post-purchase satisfaction.

Stories & testimonials are a terrific way to build social proof. One aspect I've seen overlooked is brand consistency during the development stages. The aesthetic & experience a customer has when consuming a brands stories & testimonials can make or break that individuals buying decision. Keeping reviews, stories, and testimonials aligned with the brands mission/vision can help the long term vision of the brands growth. Ways I've seen brands stay consistent: - Ask specific questions when seeking testimonials - Accumulate a large variety of stories & testimonials in order to pick/choose which align best with the brand.

In my line of work, maybe in sales in general, exploring objections and addressing them is the most crucial part of any sales process. It shows that the costumer is engaged and actually considering my offer, and by addressing these concerns you have the opportunity to present your product or service as a solution.

Listen more and talk less. Extract the actual objection...the initial objection is not always the actual objection.Probe the final objection...it's a funnel you have to drill into. Use the features and benefits to water the objection. Be smart enough to notice the buying signal. If you don't, there will be a continuous repetitive effort.

Listen to it carefully. All of it. Validate the person by repeating it and asking followup questions to have deeper understanding. Once done, present your product features/edge. Let them learn about your product. Followup on it quite a few times.

When addressing objections and concerns: 1. Listen actively. 2. Show empathy. 3. Ask clarifying questions. 4. Stay professional. 5. Offer solutions. 6. Educate if needed. 7. Follow up for satisfaction. 8. Document for improvement. 9. Empower your team. 10. Apologize when necessary. 11. Set clear expectations.

Im my experience I have found that handling objections is an opportunity to build further trust in a client. In order to close, I've learned that taking the conversation away from the product & circling back to the start of the companies main pain point can uncover a new way to position the product being sold while continuing to build the long term rapport. I've fond that this approach allows for the customer to listen more intently & remain open minded on how one product could be a solution to many problems.

When asking for the sale, timing is crucial. It's important to choose the right moment, typically after demonstrating the value of your product or service. Be clear and direct in your request, use language that leaves no room for ambiguity. Reinforce the benefits the customer will receive by making the purchase, and be prepared to address any objections gracefully. Offer assistance throughout the buying process, guide them through any necessary steps, and present multiple purchase options if needed. Creating a sense of urgency with limited-time offers can encourage prompt decision-making. Don't forget to follow up if the customer needs more time, and if they choose not to buy, politely seek feedback to improve your approach in the future.

Honest Your work and your company , don't wrong commitment for your sale You will be polite You will ready to listen first Don't egonr the arrugement listen first You will sure next person comfortable with your speech Than Star the product speech

In our business, both products and services play crucial roles. When we ensure products are readily available on the shelves, it attracts consumers to our shop floor. Providing exceptional service to these customers increases the likelihood of them returning. Building their trust through consistent experiences allows us to introduce and promote our new products effectively. This ongoing cycle helps us continually enhance both our products and services.

Attention and recognition: Customers enter our stores deliberately to purchase the products they need. Greet and welcome them. Give the customer the best experience, every time and it will translate into loyalty for your store. Customers appreciate customer service above loyalty programs and perks. Ensure staffing levels are appropriate to maximize the customer experience.

of the most effective ways to justify the value of your products or services is to use stories and testimonials from satisfied customers. stories and testimonials are good ways to get feedback from customers and get good satisfaction

Getting a potential customer through your door is a godsend. Why are they there? What do they want? Meet and greet. As should all your staff, but choose the right moment don't over do it. They'll walk out and that's it. Gone! Two ears one mouth. Listen and then join in and complete your sale. No rush take your time, build a rapport. Confidence each way gains trust and potential benefit as far as the spend. Know your product range inside out. Hey presto result!