How do you involve your employees and leaders in your podcast content?

1 Define your podcast goals and audience

Before you start recording, you need to have a clear idea of what you want to achieve with your podcast and who you want to reach. Do you want to attract talent, showcase your expertise, or build trust and loyalty? Do you want to target a specific industry, role, or niche? Having a well-defined goal and audience will help you craft your podcast strategy, format, and tone.

2 Choose your podcast hosts and guests

One of the most important aspects of your podcast is the people who will host and guest on it. You want to choose employees and leaders who are passionate, knowledgeable, and articulate about your company and topics. They should also have a good rapport with each other and the listeners. You can invite different hosts and guests for each episode, or have a consistent team that builds familiarity and credibility. You can also involve external guests, such as industry experts, partners, or customers, to add value and diversity to your podcast.

3 Create your podcast topics and questions

Once you have your podcast hosts and guests, you need to decide what you will talk about on each episode. You want to choose topics that are relevant, interesting, and informative for your audience and align with your podcast goals. You can brainstorm topics with your hosts and guests, or ask your listeners for feedback and suggestions. You also need to prepare questions that will guide the conversation and elicit stories, insights, and opinions from your hosts and guests. You can use open-ended, specific, and follow-up questions to keep the dialogue flowing and engaging.

4 Record and edit your podcast episodes

The next step is to record your podcast episodes using a good microphone, software, and environment. You want to ensure that the sound quality is clear, consistent, and professional. You also want to create a comfortable and relaxed atmosphere for your hosts and guests, so that they can express themselves freely and naturally. You can follow a script or an outline, but allow some room for spontaneity and improvisation. After recording, you need to edit your podcast episodes using a software tool that allows you to cut, trim, mix, and enhance your audio files. You can also add music, sound effects, and intro and outro segments to create a polished and branded podcast.

5 Distribute and promote your podcast

The final step is to distribute and promote your podcast to your target audience. You need to choose a podcast hosting platform that will store, stream, and syndicate your podcast episodes to various directories and apps, such as Spotify, Apple Podcasts, Google Podcasts, etc. You also need to create a podcast website or landing page that will showcase your podcast episodes, show notes, transcripts, and links. To promote your podcast, you can use various channels and strategies, such as social media, email marketing, blog posts, testimonials, reviews, etc. You can also encourage your hosts, guests, employees, and listeners to share and recommend your podcast to their networks.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?