How do you integrate word of mouth marketing with your other digital marketing strategies and channels?

2 Identify and engage your advocates

Your advocates are the people who are already talking positively about your brand, product, or service, and who have the potential to influence others. They can be your customers, employees, partners, influencers, or fans. To amplify WOMM, you need to identify and engage your advocates, and encourage them to spread the word further. You can use tools like social listening, surveys, analytics, and CRM to find and segment your advocates, and then create personalized and relevant content, offers, rewards, or incentives for them. You can also invite them to join your online communities, forums, or groups, where they can interact with you and other advocates, and share their feedback, stories, or ideas.

3 Create shareable and valuable content

Content is the fuel of WOMM, and it needs to be shareable and valuable for your audience. Shareable content is content that is easy to access, consume, and distribute across different platforms and devices. It can be in the form of blog posts, videos, podcasts, infographics, ebooks, webinars, or case studies. Valuable content is content that provides useful information, solves a problem, answers a question, entertains, educates, or inspires your audience. It can also showcase your brand personality, values, or purpose, and create an emotional connection with your audience. To create shareable and valuable content, you need to know your audience's needs, preferences, and pain points, and use storytelling, humor, data, or visuals to capture their attention and interest.

4 Leverage social media and other channels

Social media is one of the most effective channels for WOMM, as it allows you to reach and engage a large and diverse audience, and to amplify your content and messages. You can use social media to share your content, start conversations, join discussions, ask questions, run contests, host events, or launch campaigns. You can also use social media to monitor and respond to your audience's feedback, comments, questions, or complaints, and to build relationships and trust with them. However, social media is not the only channel for WOMM. You can also use email, SMS, web, or mobile apps, depending on your goals and audience. For example, you can use email to send newsletters, updates, or offers to your subscribers, or to request reviews, ratings, or referrals. You can use SMS to send reminders, confirmations, or alerts to your customers, or to collect feedback or NPS. You can use web or mobile apps to create landing pages, forms, or pop-ups to capture leads, or to offer chatbots, live chat, or support to your visitors.