How do you integrate user-generated content and co-creation into your integrated marketing campaigns?
User-generated content (UGC) and co-creation are powerful ways to engage your audience, boost your brand awareness, and generate social proof for your products or services. But how do you incorporate them into your integrated marketing campaigns? In this article, you'll learn what UGC and co-creation are, why they matter for integrated marketing, and how to use them effectively across different channels and platforms.