How do you integrate live streaming with other media and content delivery platforms?

In my experience, it's important to start with the platform where you believe you have the largest potential audience and familiarize yourself with its requirements and functionality. Eventually you may want to expand your business beyond a single platform, as this article adds below in the section on repurposing content. Don't be discouraged if it seems burdensome; instead look for ways to speed up your process through automation or additional help, like editors. Finally, keep in mind that all platforms not only have their own official requirements, but their audiences have unofficial preferences. 3-hour real-time cooking shows may be great for Facebook or Twitch, but they may not work short-form content world of YouTube or Instagram.

The most important piece of creating your live video is audio. People will forgive less than perfect video, but if the audio quality is lacking or creates sonic issues like echo feedback, people will leave your video before you ever get your message across. You can start with a smartphone camera or webcam as most social platforms are not allowing beyond 1080p when live streaming and the bandwidth to stream beyond 4k is limited. Make sure to have good lighting so that you can be seen. Natural lighting is a good start. Having light in front of you is critical to keep your face from having shadows that make it hard for you to be seen. This all can be improved incrementally. The most important thing is to start and be consistent

While quality is important, it’s important to remember that just showing up with good content is leaps and bounds ahead of those just thinking about it. Just like your other curated ever green content, the most important thing is to get the content out there at the best quality you are able to produce. So don’t let some arbitrary standard of “quality” keep you from getting started. You can create amazing content using just an iPhone and some AirPods. Then slowly add pieces of gear as you are able to consistently upgrade your stream quality.

Engage Your Audience - It's really the heartbeat of live streaming ?? Real-Time Connection to boost viewer retention & engagement ?? Build Community to cultivate loyalty & advocacy ?? Create Dialogue to gather feedback & insights ?? Incentivize Engagement to expand reach & grow audience ?? Maximize Impact to humanize brand & drive connections Engagement isn't just a checkbox; it's the lifeline of your live stream. If you're not actively engaging with your audience, why bother with live streaming at all? Just give them a recorded video without the blips and bloopers. Live streaming offers the opportunity to authentically connect, learn, and grow together with your audience!

Repurposing of livestreams is one of the most overlooked pieces of post stream strategy. The actual live stream is not always at a convenient time for those who might have had interest. Programs like Lately, StreamYard, and Ecamm allow for quick repurposing of the full episode to create clips into short form both landscape and vertical to allow for sharing on various social networks. The clips should allow for the viewer to be directed to the full episode. Another great option for repurposing is to take the audio from the livestream and turn into a podcast. These actions help keep the life and the content of the livestream going long beyond the original live stream premiere.