How do you integrate digital and online platforms and strategies into your strategic plan and budget?

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Digital and online platforms and strategies are essential for arts organizations to reach and engage their audiences, partners, and funders in the 21st century. However, integrating them into your strategic plan and budget can be challenging, especially if you have limited resources, expertise, or time. In this article, you will learn some practical tips and best practices on how to align your digital and online goals with your mission, vision, and values, how to assess your current situation and needs, how to prioritize and allocate your resources, and how to measure and evaluate your impact.

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Define your digital goals:

Start by setting specific, measurable objectives that align with your mission. This clarity ensures all digital efforts support your broader organizational aims.### *Assess current needs:Conduct a SWOT analysis to evaluate your digital strengths and weaknesses. This helps identify gaps and opportunities for improvement in your digital strategy.

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1 Define your digital and online goals

The first step to integrate digital and online platforms and strategies into your strategic plan and budget is to define your digital and online goals. What do you want to achieve with your digital and online presence and activities? How do they support your artistic, educational, and social objectives? How do they align with your organizational mission, vision, and values? Some common digital and online goals for arts organizations include increasing their awareness, visibility, audience engagement, revenue, donations, collaboration, networking opportunities, access for underserved communities, and showcasing their impact on society. It is important to ensure that these goals are SMART: specific, measurable, achievable, relevant, and time-bound. For example, instead of saying "we want to grow our online audience", you can say "we want to increase our website traffic by 20% and our social media followers by 10% in the next 12 months".

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Maria Cecilia Conder

??Top 100 Global Thought Leaders 2024??2024 Top Rising Stars??2025 Top Board Member Fine Arts IAOTP?? LinkedIn's Top Community Voice 10X ??Top 100 Filipinos & Influential Women??CEO-Founder??Leadership??I Follow Back ??
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It's vital to review if digital/online strategies can support and enhance your arts entity's vision, mission, and goals. The answer is most likely yes. Indeed, "the future is now" when it comes to arts and tech innovations. Museums and other art venues now incorporate video libraries, virtual reality technology (VR), augmented reality (AR), immersive AI, 3D mapping, and contact-free apps for donations, volunteers, and internships. It's essential to understand the needs and preferences of your audience in order to tailor your digital strategies. Start by identifying your audience, customizing a plan, and seeking feedback through polls, surveys, and direct communication to ensure their involvement and social impact.

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2 Assess your current situation and needs

To assess your current situation and needs in terms of digital and online platforms and strategies, conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) of your digital and online assets. Also review your digital and online performance such as analytics, feedback, engagement, conversion, retention, etc. Ask yourself questions like: what are the strengths and weaknesses of your current digital and online platforms and strategies? What are the opportunities and threats for your digital and online platforms and strategies? Are there gaps and needs in terms of features, functions, or content you need to add, update or remove? What skills, tools or resources do you need to acquire, develop or outsource? Analyzing these elements will help you identify trends and best practices in your sector and audience as well as the challenges and risks you face.

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Maria Cecilia Conder

??Top 100 Global Thought Leaders 2024??2024 Top Rising Stars??2025 Top Board Member Fine Arts IAOTP?? LinkedIn's Top Community Voice 10X ??Top 100 Filipinos & Influential Women??CEO-Founder??Leadership??I Follow Back ??
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Remember to conduct a SWOT analysis of your digital and online assets, and review their performance. Ask questions about strengths, weaknesses, opportunities, and threats, and identify any gaps or needs in features, functions, or content. This analysis will help you understand trends, best practices, and risks in your sector. During the COVID-19 pandemic, museums such as the Metropolitan Museum of Art in New York and the Louvre used virtual reality (VR) to offer virtual tours of their exhibits. This helped enhance their audience's experience and reach, addressing the issue of in-person visits. The SWOT analysis results were very positive, showing that the use of VR added creative technological layers to their offerings such as AR.

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3 Prioritize and allocate your resources

Prioritizing and allocating resources for your digital and online platforms and strategies is the third step. This involves setting a budget, timeline, and responsibilities for your digital and online activities. Additionally, you should consider the trade-offs and opportunity costs of your decisions. When considering these aspects, ask yourself how much you can afford to spend on your digital and online platforms, what are the fixed and variable costs involved, what are the potential returns on investment or impact, how much time you can devote to your digital and online platforms, what are the deadlines and milestones for your digital and online projects, who is responsible for your digital and online platforms and strategies, do you have a dedicated staff or team for your digital and online work, do you need to hire or train someone or outsource some tasks, how do you communicate and coordinate with your internal and external stakeholders.

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Bradley Wilson

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I really do not feel a lot is being done to bring art, museums and exhibitions up to date with the latest experiential digital developments. Of course, this depends on assessing it at each museum or specific exhibit level. Some do it better than others abd it does cost on the equipment abd drvelopment side but often these days the tech is already in.the habds of the punter. Room for improvement you might say.

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4 Measure and evaluate your impact

The final step is to measure and evaluate the impact of your digital and online platforms and strategies. This involves collecting data, feedback, and stories that show how well you are achieving your goals. You should also review and adjust your plan and budget based on your findings. When assessing your impact, consider questions such as: How do you measure it? What KPIs or metrics do you use? What qualitative or quantitative methods do you use to evaluate outcomes? How do you interpret the feedback and stories? Additionally, think about how to apply lessons learned and best practices to future work, as well as how to celebrate achievements and share impact with your audience.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you integrate digital and online platforms and strategies into your strategic plan and budget?

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1 Define your digital and online goals

2 Assess your current situation and needs

3 Prioritize and allocate your resources

4 Measure and evaluate your impact

5 Here’s what else to consider

Arts Administration

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