How do you integrate AR/VR app analytics with other data sources and systems?

1 Choose an AR/VR analytics platform

The first step is to choose an AR/VR analytics platform that can capture and analyze the data generated by your app, such as user interactions, spatial movements, gaze, gestures, and events. There are several platforms available in the market, such as Unity Analytics, Google VR Analytics, or Flurry Analytics, that offer different features and capabilities for AR/VR app analytics. You should compare and evaluate the platforms based on your app's goals, requirements, and budget, and choose the one that best suits your needs.

2 Define your key metrics and KPIs

The next step is to define your key metrics and KPIs that you want to track and measure for your AR/VR app. Depending on your app's purpose, genre, and target audience, you may want to focus on different metrics and KPIs, such as retention, engagement, conversion, revenue, satisfaction, or loyalty. You should also define how you will segment your users based on their attributes, behaviors, and preferences, and how you will use cohorts, funnels, and events to analyze their journeys and outcomes.

3 Connect your AR/VR analytics platform with other data sources and systems

The third step is to connect your AR/VR analytics platform with other data sources and systems that can enrich and complement your app's data, such as CRM, marketing automation, social media, web analytics, or business intelligence. By connecting your AR/VR analytics platform with other data sources and systems, you can gain a more comprehensive and actionable insight into your app's performance, user behavior, and business impact. You can use various methods and tools to connect your AR/VR analytics platform with other data sources and systems, such as APIs, SDKs, plugins, or connectors.

4 Visualize and share your AR/VR analytics insights

The final step is to visualize and share your AR/VR analytics insights with your team, stakeholders, and clients. You should use dashboards, reports, and charts that can effectively communicate your app's data and insights, and highlight the key findings, trends, and recommendations. You should also use interactive and immersive visualization tools, such as VR or AR headsets, to explore and present your app's data and insights in a more engaging and realistic way. You should also share your AR/VR analytics insights with your team, stakeholders, and clients regularly and consistently, and use feedback and suggestions to improve your app's performance and user experience.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?