How do you inform customers about digital licensing?

1 Explain the benefits

One of the first things you should do is to explain the benefits of digital licensing for your customers. How does it enhance their experience, convenience, and satisfaction? For example, you can highlight how digital licensing enables them to access your content across multiple devices, platforms, and formats, or how it ensures the quality and security of your products. You can also emphasize how digital licensing supports your creativity and innovation, and how it allows you to offer more value and variety to your customers.

2 Clarify the terms

Another important step is to clarify the terms and conditions of your digital licensing. What are the rights and responsibilities of your customers? What are the limitations and restrictions? How can they access, use, and share your content legally and ethically? You should provide clear and concise information about your digital licensing policy on your website, product pages, and checkout process. You should also use simple and consistent language, avoid jargon and acronyms, and provide examples and FAQs if possible.

3 Offer choices

A third tip is to offer choices and options to your customers. How can they customize their digital licensing according to their needs and preferences? How can they opt-in or opt-out of certain features or services? How can they upgrade or downgrade their digital licensing? You should give your customers some flexibility and control over their digital licensing, and make it easy for them to change or cancel their subscriptions, renewals, or purchases. You should also provide clear and accessible communication channels, such as email, chat, or phone, where they can ask questions or give feedback.

4 Provide support

A fourth tip is to provide support and assistance to your customers. How can they troubleshoot any issues or problems with their digital licensing? How can they report any errors or violations? How can they request refunds or exchanges? You should offer reliable and responsive customer service, and provide helpful resources, such as tutorials, guides, or videos, on how to use your digital licensing. You should also monitor and evaluate your digital licensing performance, and seek customer feedback and suggestions for improvement.

5 Educate and engage

A fifth tip is to educate and engage your customers. How can you raise awareness and understanding of digital licensing among your customers? How can you foster trust and loyalty with your customers? You should create and share relevant and engaging content, such as blogs, podcasts, or webinars, that showcase your digital licensing features, benefits, and best practices. You should also invite and encourage your customers to participate in discussions, surveys, or contests, that relate to your digital licensing.

6 Update and inform

A sixth tip is to update and inform your customers. How do you keep your customers informed of any changes or updates to your digital licensing? How do you notify your customers of any renewals or expirations of their digital licensing? You should communicate regularly and proactively with your customers, and inform them of any new developments, offers, or opportunities related to your digital licensing. You should also respect their privacy and preferences, and give them the option to opt-out of any unwanted or unnecessary communications.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?