How do you increase online order value?

1 Offer free shipping

One of the most common reasons why customers abandon their carts or buy less online is the high cost of shipping. Shipping fees can quickly add up and reduce the perceived value of your products. To overcome this barrier, you can offer free shipping to your customers, either as a standard feature or as a reward for reaching a certain order threshold. For example, you can offer free shipping for orders over $50, or free express shipping for orders over $100. This way, you can incentivize your customers to spend more and increase their order value.

2 Create product bundles

Another way to increase online order value is to create product bundles that offer a discount or a bonus for buying multiple items together. Product bundles can help you cross-sell or upsell your products, as well as create a sense of urgency and value for your customers. For example, you can create a bundle of a shirt, a pair of jeans, and a belt for a lower price than buying them separately, or offer a free gift or a coupon for buying a bundle of skincare products. Product bundles can also help you clear out excess inventory or promote new products.

3 Use dynamic pricing

Dynamic pricing is a technique that allows you to adjust your prices based on various factors, such as demand, supply, seasonality, customer behavior, or competition. Dynamic pricing can help you increase online order value by creating different price points for different segments of your customers, or by offering personalized discounts or offers based on their browsing history, preferences, or loyalty. For example, you can use dynamic pricing to offer a lower price for a product that a customer has viewed multiple times, or to offer a higher price for a product that is in high demand or low stock.

4 Display social proof

Social proof is the phenomenon where people tend to follow the actions or opinions of others, especially when they are uncertain or unfamiliar with a product or a brand. Social proof can help you increase online order value by building trust and credibility with your customers, as well as influencing their purchase decisions. For example, you can display social proof on your website by showing customer reviews, ratings, testimonials, or endorsements, or by showing how many people have bought, viewed, or added a product to their cart.

5 Provide product recommendations

Product recommendations are suggestions that you provide to your customers based on their interests, needs, or previous purchases. Product recommendations can help you increase online order value by showing your customers relevant and complementary products that they might like, need, or want. For example, you can provide product recommendations on your website by showing related products, frequently bought together products, best sellers, or new arrivals. You can also use email marketing or social media to send personalized product recommendations to your customers based on their behavior or preferences.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?