How do you incorporate user needs, business goals, and technical feasibility into your concepts?

2 Business goals

Business goals are the objectives and outcomes that your organization wants to achieve with your solution. They are the criteria that help you evaluate the feasibility and viability of your concepts, as they reflect the market demand, the competitive advantage, and the financial return of your solution. To incorporate business goals into your concepts, you need to align them with your user needs, using methods such as value proposition canvas, business model canvas, or lean canvas, to define how your solution creates and delivers value to your customers and your stakeholders. Then, you need to measure and test your assumptions, using methods such as market research, competitor analysis, or prototyping, to validate the market fit and the business potential of your concepts.

3 Technical feasibility

Technical feasibility is the ability and availability of your resources, skills, and tools to implement and maintain your solution. It is the factor that helps you determine the complexity and the scalability of your concepts, as it reflects the technical requirements, constraints, and risks of your solution. To incorporate technical feasibility into your concepts, you need to assess them with your technical team, using methods such as feasibility analysis, technical specifications, or mockups, to define the technical scope and the architecture of your solution. Then, you need to iterate and improve your concepts, using methods such as user testing, feedback, or agile development, to optimize the technical performance and the user satisfaction of your solution.

4 Validation and refinement

Validation and refinement are the processes that help you test and improve your concepts based on user feedback, business metrics, and technical issues. They are the steps that help you ensure that your concepts are not only creative, but also effective and efficient for your users, your business, and your technical team. To validate and refine your concepts, you need to use various methods and tools, such as prototypes, experiments, analytics, or user reviews, to collect and analyze data on how your concepts perform in real or simulated scenarios. Then, you need to use methods such as lean startup, design thinking, or scrum, to learn from your findings and make informed decisions on how to pivot, persevere, or kill your concepts.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?