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How do you incorporate user feedback and data into your release communication and improvement process?

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Release communication is a vital part of release management, the process of planning, testing, and deploying software updates. It involves informing your stakeholders, such as customers, developers, and testers, about the changes, benefits, and issues of each release. In this article, we will explore the benefits of clear and timely release communication and how you can incorporate user feedback and data into your release communication and improvement process.

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John R Garcia

ITSS (Project Manager) | PMP, ACP, SAFe 6.0, & GSDMSH!

1 Benefits of clear and timely release communication

Clear and timely release communication can help you build trust and loyalty with your customers, reduce support requests and complaints, increase user adoption and retention, and improve collaboration and coordination among your internal teams. You can demonstrate that you care about customer needs and expectations, proactively address potential questions and concerns, highlight the value of each release, and ensure that everyone is on the same page. This will help you to provide solutions and workarounds for known issues, encourage users to try out new features and functionalities, and keep teams updated on the release status, progress, and feedback.

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2 How to communicate clearly and timely

To ensure clear and timely communication, you must consider the audience, content, channel, and timing of your message. Identify who the target audience is for each release and tailor the language, tone, and format accordingly. Craft the message with clarity, accuracy, and relevance. Avoid jargon and ambiguity, focusing on key points such as what has changed, why it matters, and how it affects users. Use examples, screenshots, or videos to illustrate your points. Select the most appropriate and effective channel to deliver your message. Schedule communication in advance and inform your audience about the upcoming release as early as possible. Follow up with communication after the release to solicit feedback and address issues.

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3 How to incorporate user feedback and data

User feedback and data are essential sources of information for your release communication and improvement process. They can help you evaluate the impact of your communication through metrics such as open rate, click-through rate, engagement rate, satisfaction rate, or net promoter score. Additionally, user feedback can provide insight into the strengths and weaknesses of your release. You can also use tools such as heat maps, user testing, analytics, feature voting, roadmaps, or feedback forums to track user behavior and preferences, prioritize and plan future releases, and collect and manage user input.

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4 How to improve your release communication process

To enhance your release communication process, you should create a communication plan that sets goals, audience, content, channel, and timing for each release. Utilizing templates, checklists, or tools can streamline and automate your communication workflow. Additionally, you can test and refine your communication before sending it out by utilizing tools such as spell checkers, grammar checkers, or readability checkers to improve writing quality. Furthermore, it's beneficial to ask for feedback from colleagues or users to guarantee that the message is clear, relevant, and engaging. Finally, you can monitor and measure your communication results and feedback with tools such as dashboards, reports, or alerts to track and visualize your communication performance and feedback. Release communication is an integral part of release management that assists in delivering value to users and stakeholders. By communicating effectively and promptly while incorporating user feedback and data, you can improve product quality, user satisfaction, and business outcomes.

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John R Garcia

ITSS (Project Manager) | PMP, ACP, SAFe 6.0, & GSDMSH!
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In my experience, we utilize Atlassian products like JIRA. We found real value in adding an additional field, simply called Release notes. This field provided structure and framework for our Product Management team to leverage the value of each issue going into the release. This may or may not work with each organization as it adds time but in the longer run it provides the Release Management team a streamlined approach to release notes.

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How do you incorporate user feedback and data into your release communication and improvement process?

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1 Benefits of clear and timely release communication

2 How to communicate clearly and timely

3 How to incorporate user feedback and data

4 How to improve your release communication process

Release Management

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