登录查看更多内容

Last updated on 2024年10月14日

How do you incorporate customer feedback and insights into your market plan?

由人工智能和领英社区提供技术支持

本文章的要点总结

Analyze the "say-do" gap:

Regularly review customer feedback to identify discrepancies between stated preferences and actual behavior. This helps you align your market plan more closely with true customer actions and improve satisfaction.### *Engage with quizzes:Incorporate interactive quizzes in email campaigns to gather specific customer insights. This personalized approach fine-tunes your segmentation, enhancing the effectiveness of your market strategies.

本摘要由 AI 和以下专家提供支持

1 Define your goals and objectives

The first step is to define your goals and objectives for your market plan. What are you trying to achieve? Who are you trying to reach? How will you measure your success? Your goals and objectives should be SMART: specific, measurable, achievable, relevant, and time-bound. They should also align with your overall business strategy and vision.

添加您的观点

Mohamed Al Dani

Business Instructor & Program Manager @ AUC's SCE | Marketing Strategist | Enhancing Educational Journeys with Learner-Centric Experiences | Driving Growth through Data-Driven Decision Making & Innovative Campaigns
举报内容
Incorporating Customer Feedback: Regularly conduct customer surveys. Use feedback for product development and strategy. Analyze customer service interactions.

已翻译

赞

2 Collect customer feedback and insights

The second step is to collect customer feedback and insights from various sources and methods. You can use surveys, interviews, focus groups, online reviews, social media, analytics, and other tools to gather data and information about your customers. You should aim to collect both quantitative and qualitative feedback and insights, as they complement each other and provide a more comprehensive picture of your customers.

添加您的观点

Meena Bajwa
(已编辑)
举报内容
The questions asked to get customer feedback are equally important as the feedback itself. Think of it as garbage in, garbage out. The results you get are highly dependent on many factors such the positioning of the questions, the sequence in which you ask them, your word choice, reviewing for any potential bias, etc. I've seen questions that felt like they were almost designed to achieve a "green light" result. They were either just skimming the surface or not contextualized properly. "Test driving" a survey/questionnaire with a few individuals is super helpful before you field it. I agree that both a quantitative and qualitative approach can complement each other well, because, as they say, the devil is in the details.

已翻译

赞

3 Analyze customer feedback and insights

The third step is to analyze customer feedback and insights and identify patterns, trends, gaps, and opportunities. You can use different techniques and frameworks to organize, categorize, and visualize your data and information, such as SWOT analysis, customer segmentation, customer journey mapping, personas, value proposition canvas, and so on. You should also compare your feedback and insights with your competitors and the market trends to find your strengths, weaknesses, opportunities, and threats.

添加您的观点

Diana Cacy Hawkins

High-Level Ghostwriter | Creative Strategist | Plus, I'll roast you a cup and write you a book!
举报内容
Use quizzes and "this or that" one-shots in your email campaigns to learn more about your readers and fine-tune your segmentation.

已翻译

赞
Meena Bajwa
(已编辑)
举报内容
One thing that I feel is not often considered enough is right-sizing the sample-size to be representative of the market(s) you want to be in vs. a gen pop approach. There is huge value in deeply understanding the customer at this level because there are many factors to consider that could impact how you interpret the results - cultural, ethnic, socio-economic, new to country, and many others.

已翻译

赞

4 Update your market plan

The fourth step is to update your market plan based on your customer feedback and insights. You should review and revise your goals and objectives, your target market, your value proposition, your positioning, your marketing mix, and your budget and resources. You should also prioritize your actions and initiatives based on their impact, feasibility, and urgency. You should document your updated market plan and communicate it to your stakeholders and team members.

添加您的观点

Meena Bajwa
(已编辑)
举报内容
Prioritization and phasing are absolutely key considerations when updating your plan. Chances are the budgets are not big enough to do it all and to do it all or all at once, and it may not make sense to either. It will be important to understand what levers of the marketing mix can work well together for your target audience and invest in those first, based on your objectives. The great thing about digital is you can test, learn, iterate, and optimize in real time, if you have the right tools.

已翻译

赞

5 Implement your market plan

The fifth step is to implement your market plan and execute your actions and initiatives. You should follow your plan and monitor your progress and performance. You should also track and measure your key performance indicators (KPIs) and metrics, such as sales, revenue, market share, customer satisfaction, retention, loyalty, and so on. You should use tools and systems to collect and report your data and information, such as dashboards, reports, and scorecards.

添加您的观点

Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale
举报内容
Once updated, execute your plan with a focus on delivering what customers want. Monitor engagement and reactions to ensure the changes resonate with your target audience.

已翻译

赞

6 Evaluate and improve your market plan

The sixth and final step is to evaluate and improve your market plan based on your results and outcomes. You should compare your actual performance with your expected performance and analyze the gaps and deviations. You should also collect and analyze customer feedback and insights again to understand how your customers perceive and respond to your product or service and your marketing efforts. You should identify what worked well, what didn't work well, and what can be improved. You should then update your market plan accordingly and repeat the cycle.

添加您的观点

Meena Bajwa
举报内容
Really want to emphasize the point about analyzing customer feedback again to better understand the "say-do" gap (saying one thing, do another). This gap may not be intentional, but important to recognize. For example, a customer could have been feeling or thinking a certain way when completing a survey vs. actually using the product or service. While it may be difficult to pin point the exact reason for the gap, you can leverage the data to get pretty close.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Market Planning

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you incorporate customer feedback and insights into your market plan?

1

2

3

4

5

6

7

1 Define your goals and objectives

2 Collect customer feedback and insights

3 Analyze customer feedback and insights

4 Update your market plan

5 Implement your market plan

6 Evaluate and improve your market plan

7 Here’s what else to consider

Market Planning

给文章评分

感谢您的反馈

更多Market Planning相关文章

更多相关阅读内容