How do you incentivize or reward your customers for giving you testimonials and reviews?

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Testimonials and reviews are powerful tools for publicity, as they showcase your customer satisfaction, credibility, and social proof. But how do you get your customers to share their positive experiences with your brand, especially in a crowded and competitive market? In this article, you'll learn how to incentivize or reward your customers for giving you testimonials and reviews, without breaking the bank or compromising your ethics.

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1 Offer value and recognition

One of the simplest and most effective ways to incentivize or reward your customers for giving you testimonials and reviews is to offer them something valuable and meaningful in return. This could be a discount, a freebie, a bonus, a referral program, or a loyalty scheme. For example, you could offer a 10% off coupon for the next purchase, a free ebook or webinar, a chance to win a prize, or a point system that leads to rewards. The key is to make sure that the value and recognition you offer are relevant, attractive, and aligned with your brand and your customer's needs.

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Christopher Priest

Content alchemist, digital pioneer, brand builder, A-team leader, and creative dynamo
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I wasn't really sure where to add this, but testimonials and reviews should be built-in to your marketing program. Sharing that you seek information about satisfaction and reviews throughout the life of the initiative can be a way to market your client relations before you even have the job. For instance, in your technical approach or methodology, you can share that you build-in long-term relationships into every engagement and that includes a client champion, project charter, monthly reviews, and customer satisfaction surveys. Once the client signs the contract, they're expecting to have feedback throughout the duration of the engagement and they've agreed to allow it to be shared.

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Danielle Basler

Fetch & Ripple Marketing - Creating marketing that is physical, digital and everything in between.
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Hmm, do incentives in exchange for Google reviews not go against Google's policy? I wouldn't do it nor let my clients do it. There are better ways to build authentic reviews.

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Sophia Geoconda R.

Dise?adora en Comunicación Visual, Community Manager. Especializada en creación de contenido Creativo Digital. Facebook, Instagram y Google Ads Manejo de Copilot IA, Chat GPT, Creación de Pag Web con Wix.
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Recuerda que un buen producto o servicio va a generar por si solo rese?as o feedback positivo por ello has un buen cierre ya sea con una nota de agradecimiento dentro de los pedidos enviados, o con un buen cierre de venta al ofrecer un servicio dando un plus adicional al servicio contratado. Es importante ofrecer incentivos, se puede considerar ofrecer descuentos, cupones o entradas a sorteos como agradecimiento por su tiempo y retroalimentación.

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2 Make it easy and fun

Another way to incentivize or reward your customers for giving you testimonials and reviews is to make the process as easy and fun as possible. You don't want to burden your customers with long and complicated forms, or boring and generic questions. Instead, you want to make it convenient, engaging, and enjoyable for them to share their feedback. For example, you could use a simple and mobile-friendly platform, such as a video or voice app, a chatbot, or a social media widget. You could also use gamification, such as quizzes, polls, badges, or leaderboards, to motivate and entertain your customers.

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Christopher Priest

Content alchemist, digital pioneer, brand builder, A-team leader, and creative dynamo
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I would be careful 'making it fun' - a lot of clients are busy people with a lot going on. Asking them to take a quiz or 'gamifying' can lead to frustration and the impression it's not serious. Making it easy is key and incentivizing it is a better approach. You can get creative with this depending on your sector - take this survey and we'll provide a free data/security/design consultation. We'll donate $ to a charity of your choice. We'll send you a special gift (make sure they are quality and things people actually want).

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3 Personalize and segment

A third way to incentivize or reward your customers for giving you testimonials and reviews is to personalize and segment your approach. You don't want to treat all your customers the same, or send them the same generic messages. Instead, you want to tailor and target your communication and offers based on their preferences, behavior, and profile. For example, you could use email marketing, CRM, or analytics tools to segment your customers by demographics, purchase history, loyalty level, or feedback score. You could also use personalization techniques, such as using their name, adding a human touch, or sending a thank-you note.

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Christopher Priest

Content alchemist, digital pioneer, brand builder, A-team leader, and creative dynamo
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Client capture and engagement plans should be integral to your marketing program - they help you understand their needs/problems and address them in your marketing, and just as important, having plans in place to keep them happy and understand how important they are to your organization. This also lets you check-in to make sure your technical teams are delivering - it's one thing to have a testimonial system in place but none of it matters if the client is not happy with the work. Marketing the company shouldn't stop once the contract is signed, but continue throughout the life of engagement (and beyond if you do it right).

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4 Showcase and share

A fourth way to incentivize or reward your customers for giving you testimonials and reviews is to showcase and share their feedback with your audience and community. You don't want to keep their testimonials and reviews hidden or unnoticed. Instead, you want to display and promote their feedback on your website, social media, blog, newsletter, or other channels. For example, you could use widgets, plugins, or embeds to feature their testimonials and reviews on your homepage, product page, or landing page. You could also use hashtags, mentions, or stories to share their testimonials and reviews on your social media platforms.

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Stephanie Dreyer

Marketing and project manager in the health, wellness, and plant-based food and living sector
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I feature my member testimonials on my website and in my newsletter. I find that it helps prospective members relate better and feel validated that they aren't the only ones struggling with the same issues. It helps build community and connection.

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5 Ask and listen

A fifth way to incentivize or reward your customers for giving you testimonials and reviews is to ask and listen to them. You don't want to assume or guess what your customers want or need. Instead, you want to invite and encourage them to share their opinions and suggestions with you. For example, you could use surveys, interviews, or focus groups to ask your customers for their feedback, ratings, or testimonials. You could also use social listening, online reviews, or customer service to listen to their comments, complaints, or praises.

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Sophia Geoconda R.

Dise?adora en Comunicación Visual, Community Manager. Especializada en creación de contenido Creativo Digital. Facebook, Instagram y Google Ads Manejo de Copilot IA, Chat GPT, Creación de Pag Web con Wix.
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Asegúrate de hacer preguntas específicas que puedan proporcionar información útil y accionable. Se proactivo, no esperes a que los clientes se acerquen a ti; toma la iniciativa para preguntarles regularmente. Encuestas post-compra: Envía una encuesta breve inmediatamente después de que un cliente realiza una compra para obtener retroalimentación sobre su experiencia. Implementa la escucha social, monitoreo de redes sociales: Utiliza herramientas como Hootsuite, Sprout Social o Brandwatch para rastrear menciones y conversaciones sobre tu marca. Para preguntar y escuchar a tus clientes, puedes usar encuestas en línea: Herramientas como Google Forms, SurveyMonkey o Typeform permiten crear encuestas personalizadas y distribuirlas fácilmente.

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6 Follow up and improve

A sixth way to incentivize or reward your customers for giving you testimonials and reviews is to follow up and improve based on their feedback. You don't want to ignore or dismiss what your customers say or feel. Instead, you want to acknowledge and appreciate their feedback, and use it to improve your products, services, or processes. For example, you could use automation, CRM, or email tools to send a follow-up message, a thank-you note, or a reward to your customers who gave you feedback. You could also use analytics, testing, or optimization tools to measure, analyze, and improve your performance based on their feedback.

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Sophia Geoconda R.

Dise?adora en Comunicación Visual, Community Manager. Especializada en creación de contenido Creativo Digital. Facebook, Instagram y Google Ads Manejo de Copilot IA, Chat GPT, Creación de Pag Web con Wix.
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Desde mi experiencia hacer un seguimiento para mejorar en función de los comentarios de los clientes es esencial para demostrar que valoras su opinión y estás comprometido con la mejora continua por lo cual una vez correjido asegúrate de que sepan que su feedback fue valorado y esencial para la mejora continua. De esta forma los clientes se sienten escuchados lo que puede aumentar su lealtad. Los comentarios de los clientes pueden proporcionar ideas valiosas para la innovación y el desarrollo de productos.

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How do you incentivize or reward your customers for giving you testimonials and reviews?

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1 Offer value and recognition

2 Make it easy and fun

3 Personalize and segment

4 Showcase and share

5 Ask and listen

6 Follow up and improve

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