How do you improve your lead capture form?

2 Test your form design

The second step to improving your lead capture form is to test different aspects of your form design, such as layout, color, font, size, images, and buttons. You can use tools like Google Optimize, Unbounce, or Optimizely to run A/B tests or multivariate tests on your form elements, and measure how they affect your conversion rates, bounce rates, and other metrics. You can also use heatmaps, scroll maps, or eye-tracking tools to analyze how your visitors interact with your form, and identify any potential issues or distractions. By testing your form design, you can find the optimal combination of elements that attract attention, create trust, and encourage action.

3 Optimize your form copy

The third step to improving your lead capture form is to optimize your form copy, such as headline, subheadline, description, fields, labels, and call to action. You can use tools like CoSchedule Headline Analyzer, Hemingway Editor, or Grammarly to check and improve your form copy, and make sure it is clear, concise, compelling, and error-free. You can also use power words, emotional triggers, social proof, or urgency to increase your form copy's impact and persuasiveness. By optimizing your form copy, you can communicate your value proposition, address your audience's pain points and objections, and motivate them to take action.

4 Reduce form friction

The fourth step to improving your lead capture form is to reduce form friction, which is anything that makes your form difficult, confusing, or unpleasant to complete. Some common sources of form friction are asking too many or too sensitive questions, using unclear or inconsistent labels, requiring unnecessary or complex validations, displaying too many or too few options, or having a slow or broken form functionality. You can reduce form friction by following some best practices, such as asking only the essential information, using clear and simple language, providing helpful hints and feedback, offering multiple choices or autofill options, or ensuring your form works well on all devices and browsers.

5 Follow up with your leads

The fifth step to improving your lead capture form is to follow up with your leads after they submit their information. This is crucial to maintain their interest, engagement, and trust, and to move them further along the sales funnel. You can follow up with your leads by sending them a confirmation email, a thank you message, a welcome offer, a content piece, or a sales call, depending on your goals and strategies. You can also use tools like Mailchimp, HubSpot, or ActiveCampaign to automate your email marketing campaigns, and personalize your messages based on your leads' behavior and preferences. By following up with your leads, you can nurture your relationship, provide value, and increase conversions.

6 Analyze your form performance

The sixth step to improving your lead capture form is to analyze your form performance, and measure how well it achieves your objectives and expectations. You can use tools like Google Analytics, Leadformly, or Formstack to track and monitor your form metrics, such as conversion rates, bounce rates, completion rates, abandonment rates, average time on form, and lead quality. You can also use tools like SurveyMonkey, Typeform, or Hotjar to collect feedback from your leads and visitors, and understand their satisfaction and dissatisfaction with your form. By analyzing your form performance, you can identify your strengths and weaknesses, and make data-driven decisions to improve your form.