How do you identify your team's SWOT?

2 Generate ideas for each quadrant

During the SWOT session, you should facilitate a brainstorming process where your team members generate ideas for each quadrant. You can use different methods, such as individual or group writing, voting, or ranking. You should ask your team to think of their strengths and weaknesses as internal factors that they can control or improve, such as skills, resources, or processes. You should also ask them to think of their opportunities and threats as external factors that they cannot control but can influence or respond to, such as market trends, competitors, or regulations. You should encourage your team to be specific, realistic, and relevant.

3 Organize and prioritize the ideas

After your team has generated enough ideas for each quadrant, you should help them organize and prioritize them. You can use different criteria, such as importance, urgency, feasibility, or impact. You should group similar or related ideas together, and eliminate or combine duplicate or irrelevant ones. You should also ask your team to rank or score the ideas based on their criteria, and highlight the top ones. You should aim to have a balanced and concise SWOT analysis that reflects your team's current situation and potential.

4 Analyze and act on the results

The final step of the SWOT analysis is to analyze and act on the results. You should help your team interpret the findings and identify the implications and connections between the quadrants. You should also facilitate a discussion on how to leverage their strengths and opportunities, and how to overcome their weaknesses and threats. You should help your team develop an action plan that outlines the specific goals, strategies, tasks, and responsibilities based on the SWOT analysis. You should also monitor and evaluate the progress and outcomes of the action plan, and update the SWOT analysis as needed.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?