How do you identify and prioritize your key stakeholders in a social project?

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Stakeholder engagement is a crucial aspect of any project, but especially for those that aim to create positive social impact. Stakeholders are the individuals, groups, or organizations that have an interest or influence in the project's outcomes, such as beneficiaries, donors, partners, staff, or communities. Engaging them effectively can help you understand their needs, expectations, and perspectives, as well as build trust, collaboration, and support for your project. In this article, we will share some best practices for stakeholder engagement in social projects, based on the following steps:

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1 Identify your stakeholders

The first step is to identify who your stakeholders are and what their roles and interests are in relation to your project. You can use various tools and methods to map out your stakeholders, such as stakeholder analysis, power-interest matrix, or stakeholder salience model. The idea is to categorize your stakeholders based on their level of influence, interest, legitimacy, urgency, or power in the project, and to prioritize them accordingly.

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Ann C.

Kindness Ambassador | Storyteller | Corporate Social Responsibility | Philanthropy Expert | Advocate for Empowered.Giving | MBA | Views My Own
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One thing to always keep in mind is to engage those people who will be impacted by the social part of your project. Those who have the need are often the very ones who know the best means to fix the issue - don’t leave them out of the discussion.

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Aliza Warwick 王黎飒

China Safety Lead at Airbnb
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It can be tempting to identify just those obvious stakeholders who you know hold an interest in your work, but it's important to incorporate those who might be on the periphery or not commonly included in the discussion.

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2 Plan your engagement strategy

The next step is to plan how you will engage your stakeholders throughout the project cycle, from design to evaluation. You need to define the purpose, scope, and frequency of your engagement, as well as the methods and tools you will use to communicate and interact with your stakeholders. Some common methods include surveys, interviews, focus groups, workshops, meetings, newsletters, or social media. You also need to consider the resources, risks, and challenges involved in your engagement strategy, and how you will address them.

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3 Implement your engagement activities

The third step is to implement your engagement activities according to your plan, and to monitor and evaluate their effectiveness. You need to ensure that your engagement activities are inclusive, participatory, transparent, and respectful of your stakeholders' diversity, culture, and preferences. You also need to provide clear and timely information, feedback, and follow-up to your stakeholders, and to document and record your engagement process and outcomes.

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Dominick Mitchell

Believer in the potential of the underestimated to change the world.
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I would suggest that it's important to not only implement engagement activities but also to evaluate their effectiveness and adjust accordingly. Social projects often involve complex stakeholder networks, and engagement activities can vary widely depending on the needs and preferences of different stakeholder groups. By monitoring and evaluating the effectiveness of each engagement activity, project managers can identify what works well and what needs improvement.

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4 Manage your stakeholder relationships

The fourth step is to manage your stakeholder relationships throughout the project, and to nurture and sustain them beyond the project. You need to maintain regular and consistent communication with your stakeholders, and to acknowledge and appreciate their contributions and feedback. You also need to manage any conflicts, issues, or expectations that may arise among or with your stakeholders, and to seek win-win solutions. Moreover, you need to seek opportunities to collaborate, learn, and improve with your stakeholders, and to share your project's impact and lessons learned with them.

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Elinor Honigstein

Business Development & Social Impact, LinkedIn | Event Marketing | Startup program design, Zinc VC | TechWomen100 Winner | Founder: VC Club, Women Leading Innovation | Google #IamRemarkable Facilitator | Public Speaker
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One thing to remember when managing stakeholder relationships is to be curious and interested in stakeholders' broader professional interests and engagements. My work with one stakeholder on one project can easily extend to another. Make sure to leverge these opportunities.

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5 Review and improve your engagement practice

The final step is to review and improve your engagement practice based on your experience and feedback from your stakeholders. You need to reflect on what worked well and what did not work well in your engagement process, and to identify the strengths, weaknesses, opportunities, and threats of your engagement practice. You also need to solicit and incorporate feedback from your stakeholders on how they perceived and valued your engagement, and how you can improve it in the future. Furthermore, you need to update and adapt your engagement plan and strategy as your project evolves and as your stakeholders' needs and interests change.

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How do you identify and prioritize your key stakeholders in a social project?

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1 Identify your stakeholders

2 Plan your engagement strategy

3 Implement your engagement activities

4 Manage your stakeholder relationships

5 Review and improve your engagement practice

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