How do you identify and prioritize the key messages and insights you want to share with your audience?

Know your audience. What are they looking to gain from listening to you? What level of knowledge do they have on the subject matter currently? What is their reason for being there? Are they there because they have to be there or because they want to be there? If you are speaking live, it is important to take cues from how the audience is responding to your content and adjust accordingly. Take note of questions being asked, facial expressions, attention span. Make any necessary adjustments in real time where you can.

And defining your purpose can be overwhelming and time consuming. One way to define your purpose faster is to ask yourself how you want to be influential. What do you want to influence? Do you want to influence change when it comes to access to meaningful work for all workers? Do you want to be influential in how consumers think about single-use plastic? Define for yourself how you want to influence, if defining your purpose seems too grandiose.

I am constantly gathering information from my audience. The database I have created is a summary of questions, concerns, and needs of this audience over time. In my practice, it has been helpful to guide my further exploration and the discussions I share so that I can serve from a place of sincerity and common interest. Ensuring that each answer is communicated with reference to the best sources available helps to erase the negative impact misinformation has had in their lives or business.

Understand the amount of detail your audience wants or doesn't want and structure your communication vehicle accordingly. Top executives have very little time. Give the highlights then offer support background documents should they wish to drill down.

First off, keep sharing ideas and content. Second, make sure you start conversations, ask for feedback and and learn from your audience how they respond. Third, use this info to evolve and adapt your personal brand, your message, and watch your impact grow!

A key consideration is, what is the method of delivery of your message? - Is it an oral presentation, or it is an article, a social media post, or something else? An oral presentation can often be enhanced by brief anecdotes and humor that can re-engage the audience's interest. With a written piece, it can be harder to pick up on nuance and tone, and a more straightforward style might be best. In both cases, sometimes, less is more. Being clear and concise will help to keep your audience focused. I would recommend going deeper on several key points relevant to the topic rather than trying to cover too broad of a range.

In my experience, it is always helpful to refine your message. The initial thoughts we have are often incomplete. There are viewpoints and caveats that haven’t been considered. However, when that idea is released into the world, it attracts those who may challenge the perspective. Being able to view it in a different context and elevate its value to the greater society. We must remain open to diversity in thought and the ability to refine a message to elicit greater impact.

Tell your audience directly what extra values you are adding through your message. Keep your messages simple enough to trigger their 'wish to want' for it. Don't use sophisticated words. Let them understand what you are conveying clearly.

Play an increasing role in the broader conversation over time. "Follow the (thought) leader" is a journey of leading and following, where you listen to other leaders to assimilate and feed back into the conversation. The process will sharpen your priorities and critical messaging as you also work to consciously push away what can't appear in the story and pull close what must.

Not everyone will be your audience. If you sell EV Cars, not the whole market that knows how to Drive are target audience. Certain people need EV Cars. Might be 1% of the total audience size? Hence, invest time & team efforts in that 1% to understand the need for it, emotions behind it & what change they see with your product or service. Work on serving your minimum viable market to the fullest using all possible social channels with need-specific, emotion-specific & value-specific content. In my experience, I find whole market's needs with a small set of target audiences for my products & services.

Eu gosto de ter bem definido os territórios de conteúdo (linhas editoriais) que fazem parte da minha produ??o de conteúdo. Com base nelas, desenvolvo alguns temas. Além disso, me alimento de conteúdos sobre minha área e observo quais as dores do meu público a partir de publica??es e conversas com clientes e prospects. Tudo isso gera um grande volume de ideias para compartilhar e é super recomendável ter um banco de pautas para registrar e n?o perder os insights.