How do you identify and leverage the key influencers and connectors in your internal communication network?

1 What is internal communication network analysis?

Internal communication network analysis is a method of mapping and measuring the relationships and interactions among the people in your organization. It uses data from various sources, such as surveys, emails, chats, social media, and intranet, to create a visual representation of the network structure and dynamics. It can reveal who are the most influential, central, or peripheral actors in the network, how information flows and spreads among them, and what are the potential gaps or bottlenecks in the communication process.

2 Why is internal communication network analysis important?

Internal communication network analysis can be beneficial for understanding and optimizing your internal communication strategy. It can help identify key influencers and connectors who can amplify your messages, segment and target your audience based on their network position, role, interest, or preference, and monitor and evaluate the effectiveness of your communication campaigns. Additionally, it can detect and address potential issues or risks that may affect the network performance or morale.

3 How to conduct internal communication network analysis?

To conduct internal communication network analysis, there are four main steps to consider. Firstly, you should define your objective and scope, considering the purpose and goal of your analysis, the level and boundary of your network, and who the actors are and what relationships you want to examine. Secondly, you should collect and prepare your data, taking into account the sources and methods of data collection, as well as how to ensure the quality, validity, and reliability of your data. Thirdly, you should analyze and visualize your data with the tools and techniques you will use to measure and compare the network properties and patterns. Lastly, you need to interpret and communicate your results by looking at the main findings and insights from your analysis. This will help inform or support any decisions or actions taken.

4 What are some examples of internal communication network analysis?

Internal communication network analysis can be applied to various scenarios and contexts within an organization. For instance, a company may want to launch a new product and identify key opinion leaders and early adopters to generate positive feedback. A team may seek to improve collaboration and innovation by understanding how they communicate with each other and other teams. Additionally, a leader may use the analysis to assess the readiness and resistance of their employees and stakeholders when implementing a change initiative. Moreover, a department can use the analysis to evaluate the impact of a training program by measuring participants' network position, behavior, and performance before and after the program.

5 What are some best practices for internal communication network analysis?

Conducting an internal communication network analysis is a complex process that requires careful planning and execution, as well as follow-up. To ensure success, it is important to align your analysis with strategic goals and objectives, and involve stakeholders in the process. Additionally, you should select the right data sources and methods, choose suitable tools and techniques, interpret results with caution and context, and use the results for action. Lastly, you should also monitor and evaluate the outcomes and impacts of your action.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?