How do you identify the best emerging media sales segments?

1 Understand your audience

The first step to identifying the best emerging media sales segments is to understand your audience. Who are they, what are their needs, challenges, goals, and interests? How do they consume media, when, where, and why? What are their preferences, behaviors, and attitudes towards different media platforms, formats, and content? You can use various tools and methods to gather and analyze audience data, such as surveys, interviews, focus groups, analytics, social media listening, and customer feedback. The more you know about your audience, the better you can tailor your media sales pitch and offer to match their expectations and desires.

2 Monitor the media landscape

The second step to identifying the best emerging media sales segments is to monitor the media landscape. What are the current and future trends, opportunities, and challenges in the media industry? How are the media consumption patterns and preferences evolving and diversifying? What are the new and emerging media platforms, formats, and content that are gaining popularity and traction among your audience and competitors? You can use various sources and channels to stay updated and informed about the media landscape, such as industry reports, newsletters, blogs, podcasts, webinars, events, and networks. The more you are aware of the media landscape, the better you can spot and seize the media sales opportunities that align with your audience and goals.

3 Evaluate the media segments

The third step to identifying the best emerging media sales segments is to evaluate the media segments. How do you measure and compare the potential and performance of different media segments? What are the criteria and indicators that you use to assess the media segments? How do you weigh the benefits and risks of each media segment? You can use various frameworks and models to evaluate the media segments, such as SWOT analysis, SMART goals, ROI calculation, market share analysis, and customer lifetime value estimation. The more you evaluate the media segments, the better you can prioritize and select the media segments that offer the most value and advantage for your media sales strategy.

4 Test and optimize the media segments

The fourth step to identifying the best emerging media sales segments is to test and optimize the media segments. How do you validate and verify the viability and feasibility of the media segments? How do you measure and improve the effectiveness and efficiency of the media segments? How do you adapt and adjust the media segments to changing conditions and feedback? You can use various techniques and methods to test and optimize the media segments, such as pilot projects, experiments, A/B testing, surveys, analytics, reviews, and recommendations. The more you test and optimize the media segments, the better you can refine and enhance the media segments to maximize your media sales results and outcomes.

5 Communicate and collaborate with the media segments

The fifth step to identifying the best emerging media sales segments is to communicate and collaborate with the media segments. How do you reach out and connect with the media segments? How do you build and maintain relationships and trust with the media segments? How do you deliver and demonstrate value and impact to the media segments? You can use various skills and tools to communicate and collaborate with the media segments, such as storytelling, persuasion, negotiation, presentation, email, phone, video, social media, and CRM. The more you communicate and collaborate with the media segments, the better you can engage and retain the media segments as loyal and satisfied customers and partners.

6 Learn and innovate with the media segments

The sixth step to identifying the best emerging media sales segments is to learn and innovate with the media segments. How do you collect and use feedback and data from the media segments? How do you identify and solve problems and challenges with the media segments? How do you create and offer new and improved media solutions and experiences to the media segments? You can use various approaches and processes to learn and innovate with the media segments, such as design thinking, lean startup, agile, scrum, and customer development. The more you learn and innovate with the media segments, the better you can grow and evolve with the media segments as co-creators and innovators.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?