How do you identify and address the risks and threats associated with social media platforms?
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Before you start using social media platforms, you need to have a clear idea of what you want to achieve and how you want to behave online. This will help you avoid confusion, inconsistency, and conflict with your audience and stakeholders. You should also establish policies and guidelines for your social media use, such as who can post, what content is appropriate, how to handle negative feedback, and how to respond to crises. Having a well-defined strategy and framework will reduce the risk of making mistakes or violating any rules or regulations.
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Top Tip: Research each platform be you set any goals. Find out which platforms are currently under attack from chatbots and what tools are available on the platform to combat trolls and bots. Case in point: X/Twitter just announced (Aug. 2023) that they are taking away the ability to block other accounts. That's a huge red flag for anyone active on this platform as a business!
One of the key aspects of using social media platforms is to keep track of what is being said about you, your brand, or your industry. This will help you identify any opportunities, threats, or issues that may arise and require your attention. You can use various tools and methods to monitor your online presence, such as Google Alerts, social listening software, hashtags, keywords, mentions, and reviews. By monitoring your online presence, you can also measure your performance, evaluate your impact, and adjust your strategy accordingly.
Another major risk that you may face when using social media platforms is the loss or theft of your data and accounts. This can happen due to hacking, phishing, malware, or human error. To protect your data and accounts, you should follow some best practices, such as using strong and unique passwords, enabling two-factor authentication, updating your software and apps, limiting your access and permissions, backing up your data, and reporting any suspicious activity. You should also educate yourself and your team on how to recognize and avoid common cyberattacks and scams.
Your reputation and relationships are vital for your success on social media platforms, but they can also be damaged by negative feedback, complaints, rumors, or crises. To manage your reputation and relationships, you should always be respectful, transparent, and responsive to your audience and stakeholders. You should also have a plan for handling any potential or actual crises, such as apologizing, correcting, explaining, or taking action. You should also monitor and moderate your comments and messages, and delete or block any spam, trolls, or abusive users.
Using social media platforms also means that you have to comply with various laws and ethics that govern your industry, country, or region. These may include copyright, trademark, privacy, data protection, consumer protection, advertising, disclosure, and anti-spam laws. You should also follow the terms of service and community guidelines of each platform that you use. Failing to comply with laws and ethics can result in legal actions, fines, penalties, or bans. You should also be aware of the cultural and social norms and expectations of your target audience and respect their values and beliefs.
Finally, using social media platforms is a continuous learning process that requires you to stay updated, informed, and adaptable. You should always seek feedback, insights, and trends that can help you improve your social media use and achieve your goals. You should also experiment with new features, formats, and strategies that can enhance your creativity and engagement. You should also benchmark yourself against your competitors and industry standards and learn from their successes and failures.
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Remember that what you post online can become permanent and publicly accessible, so exercise discretion in sharing personal details or sensitive information.
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