How do you highlight your content development experience and goals in a portfolio summary?

1 Define your niche and audience

The first step is to identify your niche and audience. What kind of content do you create and for whom? What are the topics, formats, and tones that you specialize in? How do you solve the problems or meet the needs of your target market? These questions will help you narrow down your focus and craft a summary that speaks to your ideal clients or employers. You can also mention some of the industries, sectors, or projects that you have experience or interest in.

2 Showcase your value and achievements

The next step is to showcase your value and achievements. What are the benefits or outcomes that you deliver with your content? How do you measure your impact or success? What are some of the projects or samples that you're most proud of and why? These questions will help you highlight your skills, knowledge, and results. You can also use numbers, testimonials, or awards to back up your claims and show your credibility.

3 Explain your process and approach

The third step is to explain your process and approach. How do you plan, research, write, edit, and optimize your content? What are the tools, methods, or frameworks that you use or follow? What are the best practices or standards that you adhere to? These questions will help you demonstrate your professionalism, efficiency, and quality. You can also share some of the challenges or lessons that you've learned or overcome in your content development journey.

4 Express your personality and voice

The fourth step is to express your personality and voice. What are the values, passions, or beliefs that drive your content development work? How do you communicate or connect with your audience or clients? What are the styles, tones, or formats that you enjoy or excel at? These questions will help you show your uniqueness, creativity, and authenticity. You can also use humor, anecdotes, or quotes to add some flair or emotion to your summary.

5 State your goals and aspirations

The final step is to state your goals and aspirations. What are the objectives or visions that you have for your content development career? What are the types of projects, clients, or industries that you want to work with or for? What are the skills, knowledge, or opportunities that you want to learn or pursue? These questions will help you communicate your motivation, ambition, and growth mindset. You can also mention some of the trends, issues, or innovations that you're interested or involved in.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?