How do you highlight the success of your outreach network?

1 Define your goals

Before you can highlight the success of your outreach network, you need to have a clear idea of what you want to achieve and how you measure it. Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, you might want to increase the number of people who sign up for your newsletter, attend your events, or donate to your cause. You should also identify the key indicators that show your progress, such as email open rates, event feedback, or donation amounts.

2 Collect data and stories

Once you have your goals and indicators, you need to collect data and stories that show the results of your outreach efforts. Data can include quantitative information, such as numbers, percentages, or graphs, that show the impact of your outreach network on your goals. Stories can include qualitative information, such as testimonials, case studies, or anecdotes, that show the human side of your outreach network and how it changes lives. You should use both data and stories to create a balanced and compelling narrative of your success.

3 Create a report or presentation

The next step is to create a report or presentation that summarizes and showcases the data and stories you collected. This can be a document, a slide deck, a video, or any other format that suits your purpose and audience. The report or presentation should have a clear structure, a catchy title, an engaging introduction, a concise summary of the main points, and a strong call to action. You should also use visuals, such as charts, images, or quotes, to make your report or presentation more appealing and memorable.

4 Share it with your stakeholders

After you create your report or presentation, you need to share it with your stakeholders, both internally and externally. Your stakeholders are the people who have an interest or influence in your outreach network, such as your team members, your managers, your partners, your funders, your media contacts, or your beneficiaries. You should tailor your report or presentation to each stakeholder group, highlighting the aspects that are most relevant and beneficial to them. You should also use the appropriate channels and platforms to reach them, such as email, social media, or webinars.

5 Celebrate and appreciate

Another important step is to celebrate and appreciate the success of your outreach network and the people who contributed to it. You should acknowledge and thank your team members, your partners, your funders, and your beneficiaries for their support, collaboration, and feedback. You should also celebrate the achievements and milestones of your outreach network, such as reaching a certain number of followers, hosting a successful event, or receiving an award. You can celebrate and appreciate in various ways, such as sending cards, giving gifts, hosting parties, or sharing stories.

6 Learn and improve

The final step is to learn and improve from the success of your outreach network. You should reflect on what worked well and what can be improved in your outreach strategy, tactics, and tools. You should also solicit feedback from your stakeholders, asking them what they liked and disliked about your outreach network and how you can serve them better. You should use the feedback and the data you collected to identify the strengths and weaknesses of your outreach network and to plan your next steps and actions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?