How do you handle requests for pro bono work?

1 Why pro bono work can be tempting

Pro bono work can seem like a good opportunity to gain exposure, build your reputation, or support a cause you care about. However, it can also have some drawbacks, such as undermining your credibility, taking time and resources away from your paid gigs, or creating unrealistic expectations from your clients. Therefore, you need to be careful and selective when deciding whether to accept or decline a pro bono request.

2 How to evaluate a pro bono request

Before you decide to accept or decline a pro bono request, it’s important to ask yourself several questions. Consider the purpose and mission of the organization or event, and how it aligns with your values and goals as a speaker. Analyze the size and profile of the audience, as well as the potential benefits of exposure and networking opportunities. Additionally, measure the impact and feedback of your speech, and consider how much time and money it will cost you to prepare and deliver the speech. Lastly, assess how it will affect your availability and pricing for other clients. By carefully considering all of these factors, you can make an informed decision about whether or not to accept the request.

3 How to say no to a pro bono request

If you decide to reject a pro bono request, you should do it in a respectful and professional way. Express your appreciation and gratitude for the invitation and opportunity, but explain your reasons for declining, such as your busy schedule, current commitments, or fee structure. Consider offering some alternatives or suggestions, such as referring another speaker, providing resources or advice, or proposing a reduced fee or barter arrangement. Lastly, keep the door open for future collaboration or communication and wish them success with their event or project.

4 How to say yes to a pro bono request

If you decide to accept a pro bono request, it's important to set boundaries and expectations to ensure a positive and mutually beneficial experience. You should confirm the details and scope of the speech, such as the topic, duration, format, and audience. Negotiate the terms of the agreement, such as expenses, promotion, testimonials, and referrals. Communicating your needs and expectations clearly and frequently is key, such as equipment, schedule, feedback, and follow-up. When delivering your speech, maintain the same professionalism and passion as you would for a paid gig in order to showcase your expertise and skills.

5 How to balance pro bono and paid work

Pro bono work can be a rewarding and fulfilling part of your speaking career, but it should not overshadow or interfere with your paid work. To ensure a healthy balance between pro bono and paid work that supports your growth and sustainability as a speaker, consider setting a limit or budget for how much pro bono work you can do per year, month, or week, and tracking and recording all of your pro bono work. Additionally, use pro bono work as a marketing tool to showcase your portfolio, testimonials, and referrals. Furthermore, review and update your fee structure and policies periodically to communicate them clearly and confidently to clients. By following these tips and strategies, you can handle pro bono requests effectively and professionally while avoiding undermining your value or quality.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?