How do you handle objections and FAQs on your landing page?

→I always use the "CIA Market research" strategy for coming up with objection levellers even before they come. →Its always dicey but sometimes you need to "start with the end in mind". Use surveys, social media, quora, amazon, etc to turn curiosity or pain points into objection answers prior to product launch or blog posts. → Ask yourself, what are the most likely reasons why "X product" shouldn't be bought or "X website shouldn't be clicked", and answer that in the first few lines of copy

Start with proper research. Most of the time, if you go really in depth and thorough, you can ask the right type of objections and your goal is to answer it before a prospect gets to your landing page. If on landing on your page with an objection in mind and they see it already answered, it can create a sense of relief and it’ll help build a connection.

Something that I always tell young entrepreneurs is that the most important thing that you should do is talk to your customers. If you haven't done that yet, you are missing out. You should have a meeting with at least 10 of your customers and just ask open-ended questions: - "What problems were you looking to solve when you signed up?" - "Why did you choose our platform for this" - "What made you upgrade to the premium plan?" You can do the same with people that visited your website but didn't sign up: "What's holding you back from trying our product?" A lot of these questions would have single sentence answers that would cover the biggest objections.

→ I love talking about headlines. Well, not so much about subheadlines. →Your headline is that "right pickup line" that gets the damsel. It matters not if she's in pain/trouble or not. →Create Curiosity through headlines. Let it "blow their cover". In fact, let it blow their minds at such careful articulation of their pains and the solutions you offer. Lastly, use subheadlines to reinforce either the solutions you profer or the painpoints you intend on intensifying. P.S A good headline is that phrase that "catches your audience off guard" whereas, a great subheadline are the little things they care about given on a platter of gold.

People don't read landing pages word for word, instead they scan them and pick out certain parts what they are interested in. That is why it is important to use headlines and subheadings, since they are more likely to stand out than a paragraph of text.

This content could also include customer feedback from current projects. Consider sharing screenshots of thank-you emails or text messages, with the customer's permission, as a great way to document important milestones. Also, I would recommend including short video interviews with satisfied customers to give a more dynamic and engaging overview of their experiences.

User-generated content is super important when it comes to building trust. The more trust-worthy a source is, the more the user will connect with it. You can work towards this in 2 ways: 1. Macro - try to have credible sources list your product (have articles of people reviewing you) 2. Micro - have as many relevant reviews on your landing page. Ideally, the reviews should come from someone who is similar to the user, is in a similar field, or in a similar location. The important part is that the reviews are credible.

Use the voice of your customer to craft landing page FAQs. Attend or watch recorded sales calls, comb through customer support queries, or conduct your own interviews to uncover the questions companies have when considering your product (or any product in your category). Pay special attention to closed/lost opportunities; what were the roadblocks and how can you successfully overcome them earlier in the funnel?

FAQs are a great tool that help improve your landing page conversion rate. By having common FAQS laid out, you will answer a lot of questions and overcome various types of barriers to conversion.

- ??? Use action-oriented CTAs. Phrases like "Get Started Now" or "Claim Your Offer" prompt immediate action. - ?? Highlight benefits. Emphasize the positive outcomes or unique advantages visitors will gain by taking action. - ?? Create contrast or exclusivity. Make your CTAs stand out visually and offer something exclusive to increase appeal. - ? Add urgency. Use countdown timers or limited-time offers to create a sense of scarcity and prompt quick decisions. - ?? Address common objections. Include brief answers to FAQs near CTAs to reassure visitors and reduce hesitation.

Quick switch tip: Try and swap 'My' for 'Your' in your CTA. It helps the prospect put themselves in the driver's seat as they consider (and ideally, accept) your offer. 'Reserve My Seat' or 'Get My Discount' is just more warm and enticing than 'Reserve Your Seat' or 'Get Your Discount'.

This is very easy to implement, just create a call to action right below your FAQ section. You try to overcome the users' objections with the FAQ section and then you provide them with a clear next step to take (which should be obvious to the user at this point).

The FAQs are a great place to address objections because anyone looking at the section will be on the edge of making a decision and you can influence their decision by solving all their concerns.