How do you handle follow-ups after sending a cold contact cover letter?

1 Timing It

After sending your cold contact cover letter, give the recipient some time to process the information. A good rule of thumb is to wait about one week before following up. This shows respect for their time and schedule while also keeping your application top of mind. During this period, continue your job search and networking efforts elsewhere. This waiting phase is an excellent opportunity to reflect on your approach and prepare for potential responses.

2 Email Etiquette

When you decide to follow up, do so with a concise and polite email. Your message should remind the recipient of your initial contact and express continued interest in the opportunity. Ensure that your tone is professional and friendly, and avoid coming across as pushy or entitled. It's important to personalize your email, referencing any specific details from your first letter that might help the recipient remember you.

3 Call Strategy

If email doesn't yield a response, consider a follow-up phone call as a more direct approach. Before you dial, prepare what you want to say. Keep your message brief and to the point, expressing your enthusiasm for the opportunity and willingness to provide further information if needed. Remember, the goal of the call is to make a connection, not to force an immediate decision.

4 Social Touch

Social media platforms like LinkedIn can be useful for follow-ups as well. A gentle nudge through a LinkedIn message can demonstrate your resourcefulness and dedication. However, ensure that your communication aligns with professional standards and doesn't cross over into the realm of pestering. Social media should complement, not replace, more formal methods of follow-up.

5 Value Reinforcement

Each follow-up is an opportunity to reinforce your value proposition. Highlight any recent achievements or experiences that align with the role or company you're contacting. This not only keeps your application fresh but also shows that you're actively developing skills relevant to the potential opportunity. Your follow-up communications should build on your initial message, not just repeat it.

6 Persistence Balance

While follow-ups are important, it's equally crucial to know when to step back. If you've sent several follow-ups without any response, it may be time to move on. Continuing to pursue a contact who is not responding can reflect poorly on your professional judgment. Instead, focus your energy on other opportunities where your skills and experience may be more valued.