How do you handle content gaps and emergencies in your content calendar?

2 Fill content gaps

Filling content gaps means creating new content that addresses the needs and interests of your audience, and that fills the gaps in your content strategy. Depending on the type and scope of the content gap, you may need to create a blog post, an ebook, a video, a podcast, or a social media post. To fill content gaps effectively, you need to follow the best practices of content creation, such as researching your topic, outlining your content, writing with clarity and personality, optimizing for SEO, editing and proofreading, and adding visuals and multimedia. You also need to consider how to distribute and promote your content to reach your target audience and achieve your goals.

3 Plan for emergencies

Emergencies are unexpected events or situations that require you to change or adapt your content calendar. They can be internal or external, such as a product launch delay, a technical issue, a breaking news, a crisis, or a trend. To plan for emergencies, you need to have a contingency plan that outlines how to handle different scenarios, such as postponing, canceling, updating, or creating new content. You also need to have a communication plan that defines how to inform your team, your stakeholders, and your audience about the changes and the reasons behind them. Finally, you need to have a backup plan that ensures you have enough content in reserve to fill any gaps or delays in your content calendar.

4 Handle emergencies

Handling emergencies means executing your contingency plan and managing the impact of the changes on your content calendar. To handle emergencies effectively, you need to act quickly and decisively, but also calmly and rationally. You need to communicate clearly and transparently with your team, your stakeholders, and your audience, and explain the situation and the actions you are taking. You also need to monitor the results and feedback of your content changes, and adjust your strategy accordingly. Lastly, you need to learn from the experience and update your contingency plan and your content calendar based on the lessons learned.

5 Review your content calendar

Reviewing your content calendar means evaluating the performance and effectiveness of your content creation and distribution. It can help you identify what works and what doesn't, what needs improvement and what needs elimination, and what opportunities and challenges you face. To review your content calendar, you need to measure and analyze your content metrics, such as traffic, engagement, conversions, retention, and loyalty. You also need to collect and analyze your audience feedback, such as comments, reviews, ratings, and testimonials. Based on the data and insights you gather, you can update your content calendar to reflect your goals, audience, and SEO strategy.