How do you handle consumer complaints and feedback on outdoor advertising?

1 Know your rights and responsibilities

Before you launch an outdoor advertising campaign, you need to know your rights and responsibilities as an advertiser. You have to comply with the laws and regulations of the location where you display your ads, as well as the codes and standards of the industry. You also have to respect the rights and interests of the public, the property owners, and the environment. You can consult with legal experts, industry associations, and local authorities to ensure that your ads are lawful, ethical, and appropriate.

2 Monitor and respond to feedback

One of the benefits of outdoor advertising is that it generates immediate and direct feedback from the consumers. You can monitor and respond to feedback through various channels, such as social media, online reviews, customer service, and media coverage. You should acknowledge and address any complaints or concerns promptly and professionally, and avoid being defensive or aggressive. You should also use feedback as an opportunity to learn from your mistakes, improve your communication, and build trust and loyalty with your customers.

3 Be creative and respectful

Outdoor advertising is a competitive and crowded space, so you need to be creative and respectful to stand out and attract attention. You can use different formats, designs, and technologies to create engaging and memorable ads, but you should also avoid being offensive, misleading, or intrusive. You should consider the context, the audience, and the message of your ads, and avoid any content that could harm, offend, or annoy anyone. You should also respect the privacy, safety, and property of the people who see your ads, and avoid any actions that could damage or interfere with their rights or interests.

4 Measure and evaluate your results

Another way to handle consumer complaints and feedback on outdoor advertising is to measure and evaluate your results. You can use various metrics and tools to track and analyze the performance and impact of your ads, such as impressions, reach, recall, conversions, and ROI. You can also use surveys, focus groups, and interviews to gather qualitative data and insights from your target audience. By measuring and evaluating your results, you can identify what works and what doesn't, and adjust your strategy and tactics accordingly.

5 Learn from others

Finally, you can handle consumer complaints and feedback on outdoor advertising by learning from others. You can look at the examples and case studies of successful and unsuccessful outdoor advertising campaigns, and see what they did right and what they did wrong. You can also seek advice and feedback from your peers, mentors, and experts in the industry, and learn from their experiences and perspectives. By learning from others, you can avoid common pitfalls, discover new ideas, and follow best practices.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?