How do you handle coding qualitative data from multiple sources?
Handling qualitative data from multiple sources is a complex task that requires a systematic approach to ensure accuracy and consistency. Business Intelligence (BI) professionals often encounter this challenge when they need to analyze text-based information, such as customer feedback or interview transcripts. The process involves coding the data, which means categorizing and tagging textual data to identify themes, patterns, and relationships. The goal is to transform qualitative data into a format that can be easily analyzed, which is crucial for making informed business decisions. To achieve this, you must carefully plan your coding strategy, use the right tools, and maintain a high level of attention to detail throughout the process.
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