Getting nominated for awards can be a great way to boost your theatrical production's visibility, recognition, and prestige. But how do you get your show noticed by the judges and voters who decide the nominees? Here are some tips to help you increase your chances of getting nominated for awards in the theatrical industry.
Different awards have different eligibility requirements, criteria, and categories for theatrical productions. For example, the Tony Awards only recognize shows that play in Broadway theaters, while the Drama Desk Awards include off-Broadway and off-off-Broadway shows as well. Some awards have specific genres, such as musicals, comedies, or dramas, while others are more flexible. Some awards have deadlines, submission forms, or fees, while others are based on invitations or nominations from members. You need to research the awards that you are interested in and make sure that your production meets their criteria and follows their rules.
Most awards are decided by a group of voters who are either members of a professional organization, critics, journalists, or industry insiders. These voters usually have access to complimentary tickets or discounts to see the shows that are eligible for awards. However, they may not be aware of your production or may have limited time and resources to see every show. Therefore, you need to invite them to see your show and make it easy for them to do so. You can send them press releases, flyers, emails, or phone calls with information about your production, its awards potential, and how to get tickets. You can also offer them special perks, such as backstage tours, Q&A sessions, or meet-and-greets with the cast and crew.
I think this is something often overlooked! Accessing your followers and encouraging them to support your nomination by voting and participating is often a crucial element to being successful. Simply posting on your social pages can have a huge impact, and of course it help raise visibility for your production in general! A win win!
Besides inviting the voters, you also need to promote your show to the general public and the media. The more buzz and attention your show generates, the more likely it is to get nominated for awards. You can use various marketing strategies, such as social media, websites, podcasts, blogs, newsletters, or word-of-mouth to spread the word about your show. You can also seek out reviews, interviews, features, or articles from reputable outlets that cover theatrical productions. You can also submit your show to festivals, showcases, or competitions that can expose it to a wider audience and generate more acclaim.
Every theatrical production has its own strengths and weaknesses, and you need to highlight your strengths and minimize your weaknesses when seeking awards nominations. You need to identify what makes your show unique, innovative, or outstanding, and emphasize those aspects in your marketing and communication. For example, if your show has a stellar cast, a catchy score, a stunning design, or a powerful message, you need to showcase those elements and make them stand out. You also need to choose the right categories and genres for your show, and avoid competing with shows that have similar or stronger features.
Getting nominated for awards is not only about your show, but also about your relationships and reputation in the theatrical industry. You need to network and collaborate with other professionals, organizations, and groups that can support, endorse, or recommend your show for awards. You can join associations, unions, guilds, or clubs that are relevant to your field and genre, and participate in their events, activities, or forums. You can also partner with other producers, directors, writers, or performers who have experience, influence, or connections in the awards circuit. You can also seek out mentors, sponsors, or advisors who can guide you through the awards process and offer you feedback, advice, or referrals.