How do you get your portfolio noticed?

1 Choose the right platform

The first step to getting your portfolio noticed is to choose the right platform for your goals, industry, and audience. There are many options available, from online portfolio websites and platforms, to social media profiles, to blogs and personal websites. The best platform for you depends on your needs, budget, and preferences, but you should consider factors such as ease of use, customization, functionality, security, and SEO. You want a platform that showcases your work in the best possible way, allows you to update and manage your portfolio easily, and helps you reach and engage your potential clients, employers, or collaborators.

2 Curate your content

The next step to getting your portfolio noticed is to curate your content carefully. You don't want to include everything you've ever done, but rather select the most relevant, impressive, and diverse examples of your work that demonstrate your skills, experience, and achievements. You also want to make sure your content is consistent with your personal brand, meaning that it reflects your values, personality, style, and voice. You can use your portfolio to tell a story about who you are, what you do, and why you do it, and to highlight your unique selling points and differentiators. You can also use testimonials, case studies, awards, and metrics to add credibility and value to your work.

3 Optimize your portfolio

The third step to getting your portfolio noticed is to optimize it for search engines, mobile devices, and user experience. You want your portfolio to be easy to find, access, and navigate, and to provide a positive and memorable impression to your visitors. You can optimize your portfolio by using relevant keywords, titles, tags, and descriptions, by ensuring that your portfolio loads fast and works well on different screens and browsers, and by following the best practices of web design and usability. You can also use analytics tools to track and measure your portfolio's performance and to identify areas for improvement.

4 Promote your portfolio

The final step to getting your portfolio noticed is to promote it actively and strategically. You can't expect your portfolio to attract attention and opportunities if you don't share it with the world. You can promote your portfolio by using various channels and methods, such as social media, email marketing, networking, guest posting, online forums, and events. You can also leverage your existing contacts, clients, and collaborators to spread the word and generate referrals. You want to create a buzz around your portfolio and to showcase your value and expertise to your target audience.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?