How do you get more social media shares for your web pages?

1 Optimize your meta tags

Meta tags are snippets of code that tell search engines and social media platforms what your web page is about. They include the title tag, the meta description, and the open graph tags. You should optimize these tags to make them catchy, relevant, and accurate. Use keywords, benefits, and calls to action in your title tag and meta description. Use open graph tags to specify the title, description, image, and URL of your web page when it's shared on social media. This way, you can control how your web page looks and sounds when someone shares it.

2 Add social share buttons

Social share buttons are icons that let your visitors easily share your web page on their preferred social media platforms. You can add them to your header, footer, sidebar, or content area. You can also use plugins or tools to create floating or sticky buttons that follow your visitors as they scroll. Make sure your buttons are visible, responsive, and compatible with different devices and browsers. You can also customize your buttons to match your brand colors, style, and tone.

3 Create shareable content

Content is the most important factor that influences whether someone will share your web page or not. You need to create content that is valuable, engaging, and relevant to your target audience. Use headlines, subheadings, images, videos, and other elements to make your content easy to read and scan. Use emotions, humor, stories, and questions to make your content appealing and memorable. Use data, facts, examples, and quotes to make your content credible and authoritative. Use action verbs, incentives, and urgency to make your content compelling and persuasive.

4 Encourage user-generated content

User-generated content (UGC) is any content that is created by your users, customers, or fans. It can be in the form of reviews, testimonials, comments, ratings, photos, videos, or social media posts. UGC can help you increase your social media shares by providing social proof, fostering trust, and creating a sense of community. You can encourage UGC by asking for feedback, running contests, featuring user stories, creating hashtags, or offering rewards. You can also showcase UGC on your web page or social media profiles to inspire others to share their own.

5 Analyze and improve your performance

To get more social media shares for your web pages, you need to measure and improve your performance. You can use analytics tools like Google Analytics, Facebook Insights, or Twitter Analytics to track and analyze your social media metrics. You can see how many shares, likes, comments, clicks, and impressions your web pages get on different platforms. You can also see which platforms, content types, topics, and formats generate the most engagement and conversions. You can use this data to optimize your web pages and social media strategy for better results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?