How do you generate social proof for your product launch?

1 What is social proof in product marketing?

Social proof in product marketing is the evidence that your product is valuable, credible, and desirable, based on the feedback, testimonials, ratings, reviews, endorsements, or social media buzz from other users, customers, experts, influencers, or celebrities. It helps you to build trust, credibility, and authority for your product, and to overcome the objections or doubts of your prospects. It also helps you to create a sense of urgency, scarcity, and FOMO (fear of missing out) for your product, and to increase your conversion rates and sales.

2 How to generate social proof before your product launch?

One of the best ways to generate social proof before your product launch is to create a pre-launch campaign that invites your target audience to join a waitlist, sign up for a beta test, or pre-order your product. This way, you can create anticipation, excitement, and curiosity for your product, and also collect valuable feedback, data, and testimonials from your early adopters. You can also leverage your existing network, such as your email subscribers, social media followers, blog readers, or podcast listeners, to spread the word about your product and to generate referrals, reviews, or ratings. You can also partner with relevant influencers, experts, or media outlets, who can endorse your product or feature it in their content, and expose it to a larger and more engaged audience.

3 How to generate social proof during your product launch?

During your product launch, you can continue to generate social proof by showcasing the results, benefits, and features of your product, and how it solves the problems or needs of your target market. You can use different types of content, such as case studies, success stories, video demos, webinars, podcasts, blog posts, or social media posts, to demonstrate the value and impact of your product. You can also use social proof tools, such as widgets, pop-ups, badges, or banners, to display the number of users, customers, sales, downloads, views, or shares of your product, and to create a sense of social validation and popularity. You can also encourage your existing customers to share their feedback, testimonials, reviews, ratings, or referrals, and to join your online community, such as a Facebook group, a Slack channel, or a forum, where they can interact with other users, ask questions, share tips, or provide support.

4 How to generate social proof after your product launch?

After your product launch, you can still generate social proof by maintaining and nurturing your relationship with your customers, and by providing them with ongoing value, support, and education. You can also update them with new features, improvements, or offers of your product, and ask them for their feedback, suggestions, or ideas. You can also reward them for their loyalty, advocacy, or referrals, and incentivize them to leave reviews, ratings, testimonials, or social media posts about your product. You can also leverage user-generated content, such as photos, videos, or stories, where your customers showcase how they use your product, and how it helps them achieve their goals or overcome their challenges. You can also collaborate with other brands, influencers, experts, or media outlets, who can feature your product or co-create content with you, and expose it to new and relevant audiences.

5 Why is social proof important for your product marketing strategy?

Social proof is a powerful tool for your product marketing strategy, as it can help to boost brand awareness, build trust and credibility, reduce perceived risk, increase conversion rates, improve customer satisfaction, and grow customer loyalty. This can be especially beneficial in a crowded and competitive market. By leveraging social proof for your product launch, you can create a positive impression on your target audience and encourage them to take action and purchase your product.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?