How do you generate leads and conversions with UGC?

1 Why UGC matters for influencer marketing

UGC is not only a form of content, but also a form of endorsement. When people see other people using and enjoying your products or services, they are more likely to trust your brand and want to try it themselves. This is especially true when the people creating and sharing UGC are influencers, who have a large and loyal audience that values their opinions and recommendations. UGC can help you amplify your influencer marketing efforts by reaching more potential customers, building stronger relationships, and driving more conversions.

2 How to source UGC from influencers

One of the most effective ways to source UGC from influencers is to collaborate with them on a campaign that encourages them to create and share UGC related to your brand. For example, you can send them free samples, offer them discounts, invite them to events, or run contests and giveaways. You can also ask them to invite their followers to participate and create their own UGC, which can increase the reach and engagement of your campaign. Make sure to provide clear guidelines and expectations for the influencers, such as the type, quality, and frequency of UGC, the hashtags and tags to use, and the disclosure requirements.

3 How to use UGC for lead generation

Once you have sourced UGC from influencers, you can use it to generate leads for your brand. Leads are potential customers who have shown interest in your products or services and have provided some contact information. To attract and capture leads, you can create landing pages that feature UGC from influencers and include a clear and compelling call-to-action (CTA). You can also embed UGC on your website, blog, or online store with opt-in forms, pop-ups, or banners that offer incentives for visitors to join your email list, newsletter, or loyalty program. Additionally, you can share UGC from influencers on your social media platforms and direct followers to a link or QR code that leads them to a lead magnet such as an ebook, webinar, coupon, or free trial.

4 How to use UGC for conversion optimization

Once you have generated leads from UGC, you can use it to optimize your conversion rate, which is the percentage of leads who take a desired action. To increase your conversion rate, send email campaigns that feature UGC from influencers and have a clear and urgent CTA. Additionally, display UGC from influencers on your checkout page, confirmation page, or thank you page and add upsells, cross-sells, or referrals. You can also create retargeting ads that show UGC from influencers and have a strong and specific CTA for leads who have visited your website but have not converted yet. All of these tactics can help you boost your conversion rate and benefit from the power of UGC.

5 How to measure the impact of UGC on leads and conversions

To measure the impact of UGC on your leads and conversions, you need to track and analyze key metrics and indicators that demonstrate how UGC is influencing your influencer marketing performance. This includes UGC impressions, views, likes, comments, shares, and saves, which show the exposure and engagement your UGC is generating. Additionally, you should monitor UGC clicks, conversions, and revenue to see how much traffic and sales your UGC is driving. You can also use UGC attribution to determine how UGC is contributing to your lead generation and conversion funnel. Lastly, you should look at UGC feedback to see how it’s affecting your brand awareness and reputation.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?