How do you foster stakeholder collaboration and involvement in CRM initiatives and projects?
Customer relationship management (CRM) is a strategic approach to managing interactions with existing and potential customers, as well as other stakeholders, such as partners, suppliers, and employees. CRM initiatives and projects aim to improve customer satisfaction, loyalty, retention, and profitability, as well as to optimize business processes, operations, and performance. However, CRM initiatives and projects can also be complex, challenging, and risky, requiring effective stakeholder management skills to ensure their success. In this article, you will learn how to foster stakeholder collaboration and involvement in CRM initiatives and projects by following six steps.
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Mariana Saddakni★ Strategic AI Partner | Accelerating Mid-Size Businesses with Artificial Intelligence Transformation & Integration |…
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Amrita Singh??11x LinkedInTop Voice?? | Scrum Master | Team Coach | CSM | SAFe? 6.0 SSM | PRINCE2 Practitioner | Transforming…
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Sabah AfzalProject Manager || Scrum Master || Business Development || Client Service || IT Service