How do you foster customer trust and confidence in AR-enabled ecommerce transactions?

The purpose of AR contents is to foster confidence to buyers. Users should get a realistic feeling of the product virtually. That's the reason the 3D product quality should be superior while it should be light weight to get loaded faster. High-quality and accurate AR content that reflects the product specifications, dimensions, colors, textures, and features get more user engagement, build better confidence and ends up in higher conversion along with less product return for the business.

In furniture industry, the product return rate is as high as up to 25% because often people cannot perceive the product dimensions in their head during buying online. AR creates a whole new online buying journey for users. Realistic looking virtual products with correct color, texture & dimension foster an accurate impression of them at user's own place. AR builds up confidence for users to buy quicker (customer satisfaction) while reducing the rate of return. This is especially helpful for ecommerce industry. Projected AR experience (e.g. - AR comes live when camera is focused to wine label or water bottle) can make a product considered as souvenir. Customer loyalty increases with AR buying too.

AR can be of various types like app based, AR glass/headset based, web based etc. I'm bullish on WebAR because the low tech barrier makes it ideal to engage wider audience in less time and budget. 5 ???????????????? ?????????????????? ???????? ???????? be ??????ed ???????????? ???????????????? ??????????: ?1. Is there certificate security for WebAR URLs? Common DDoS attack. ?2. How customer data is segregated within WebAR platform? ?3. GDPR compliance of the WebAR providers(especially in EU)? ?4. How AR campaigns enforce customer data security? ?5. How strong the data recovery process is (during disaster)? Brands adopting WebAR, should make sure they have all the answers before starting up to safeguard brand's reputation.

Use AR as a tool to build a trustable relationship for your brand. Most online businesses thrive on customer review, feedback, testimonial. The positive feedback often helps to decide the new buyers upfront whether to buy or not from the brand. Here's how brands can restrateize AR for a better trust earning platform: 1. Encourage loyal customers to share screenshots/videos of their own AR experience (before buy) vs. images with actual products. This will raise the bar of confidence to others. 2. Locate negative feedback providers and encourage them to use AR more to get better product insight. This can reduce friction in buying cycle. 3. Promote hasgtag campaigns in social media handles to share AR videos by users.

Transparent Communication is the key. User-Friendly Interface, Accurate Product Representation, Secure Transactions, AR based tutorials or guides to expose AR features, Customer Support and Trial options will help to buid trust. Implement clear return policies. AR ecomerce apps should have user reviews and ratings too. That will enhance more trust. The App should be updated regularly addressing all security vulnerabilities. Apps which takes customer feedbacks and improve regularly will win and gain customer trust easily.