How do you follow up with your webinar leads after using urgency and scarcity?

1 Segment your leads

The first step to follow up with your webinar leads is to segment them based on their level of interest, engagement, and readiness to buy. You can use different criteria to segment your leads, such as how they registered, how long they stayed, whether they asked questions, or whether they clicked on your offer. By segmenting your leads, you can tailor your follow-up messages and offers to their specific needs, pain points, and goals.

2 Send a thank-you email

The second step to follow up with your webinar leads is to send them a thank-you email within 24 hours of the webinar. This email should express your appreciation for their attendance, recap the main points and benefits of your offer, and remind them of the urgency and scarcity of your offer. You should also include a clear call to action that directs them to the next step, such as booking a consultation, signing up for a trial, or purchasing your product or service.

3 Provide value and education

The third step to follow up with your webinar leads is to provide them with value and education through relevant content, such as blog posts, case studies, testimonials, or videos. This content should reinforce the value proposition of your offer, address common objections or questions, and showcase the results or outcomes that your customers have achieved. You should also use this content to build trust and authority, and to position yourself as an expert and a solution provider.

4 Create a sense of urgency and scarcity

The fourth step to follow up with your webinar leads is to create a sense of urgency and scarcity throughout your follow-up sequence. You can do this by using deadlines, countdown timers, limited spots, bonuses, or discounts to incentivize your leads to take action quickly. You should also emphasize the cost of inaction, the fear of missing out, and the social proof of other people who have taken advantage of your offer. By creating a sense of urgency and scarcity, you can increase the perceived value of your offer and the desire of your leads to buy.

5 Follow up with multiple channels

The fifth step to follow up with your webinar leads is to use multiple channels to communicate with them, such as email, phone, text, or social media. By using multiple channels, you can increase your reach, visibility, and response rate, and you can also cater to the preferences and behaviors of your leads. You should also use different types of messages, such as reminders, testimonials, invitations, or offers, to keep your leads engaged and interested.

6 Ask for the sale

The sixth and final step to follow up with your webinar leads is to ask for the sale. This is where you make your final pitch, overcome any remaining objections, and close the deal. You should also use this opportunity to upsell your leads to your premium products or services, by highlighting the additional benefits, features, or value that they can get by upgrading or bundling their purchase. You should also use scarcity and urgency to motivate them to act now, and provide a clear and easy way for them to buy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?