How do you follow up with voicemails for insurance leads?

1 The purpose of voicemails

Voicemails are not meant to sell your insurance product or service, but to pique the interest of your prospect and create a connection. Your goal is to convey your value proposition, your credibility, and your reason for calling, and to invite them to call you back or take another action. You want to sound confident, friendly, and professional, and avoid sounding desperate, pushy, or generic.

2 The structure of voicemails

When leaving a voicemail for an insurance lead, it is important to follow a simple structure that covers the essential elements of your message. Begin by greeting the prospect by name and introducing yourself and your company. Explain how you got their contact information or why you are calling them. Then, state your value proposition or the benefit of your insurance product or service for them. Provide a proof point or a testimonial that validates your claim. After that, give a clear call to action and repeat your phone number or other contact information. Finally, thank them for their time and end the voicemail.

3 The length of voicemails

The ideal length of a voicemail depends on your industry, your product or service, and your prospect's profile, but a general rule of thumb is to keep it between 20 and 30 seconds. Anything longer than that may lose the attention of your prospect or get cut off by their voicemail system. Anything shorter than that may not convey enough information or value to entice them to call you back.

4 The timing of voicemails

The timing of your voicemails is also important, as it can affect the likelihood of your prospect listening to them and responding to them. You want to avoid calling at times when they are busy, distracted, or unavailable, such as during peak hours, lunch breaks, or holidays. You also want to avoid calling too frequently, as it may annoy them or make you seem desperate. A good practice is to space out your voicemails by at least 24 hours, and to vary the times and days of the week that you call.

5 The personalization of voicemails

Personalization is key to making your voicemails stand out from the crowd and resonate with your prospect. You want to show that you have done some research on them, their company, their industry, or their needs, and that you have a relevant and valuable solution for them. You can use their name, mention a specific detail that you learned about them, or refer to a common connection or interest that you share. You can also tailor your value proposition and your call to action to their specific situation or pain point.

6 The follow-up of voicemails

The follow-up of your voicemails is crucial, as it can reinforce your message and increase your response rate. You want to follow up with an email, a text message, or a social media message that summarizes your voicemail, restates your value proposition and your call to action, and provides an additional incentive or urgency for them to call you back or take another action. You can also include a link to your website, your portfolio, your testimonials, or your calendar, where they can learn more about you and your insurance product or service.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?