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How do you follow up and maintain a good relationship with your social media guest post host?

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Guest posting is a great way to boost your social media presence, reach new audiences, and build your authority. But it's not enough to just pitch and publish your post. You also need to follow up and maintain a good relationship with your host, who can be a valuable partner and ally in your niche. Here are some tips on how to do that effectively.

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1 Say thank you

The first thing you should do after your guest post goes live is to thank your host for the opportunity. Send them a personal email or message, expressing your gratitude and appreciation. Let them know how much you enjoyed working with them, and how happy you are with the outcome. This will show them that you respect their time and effort, and that you value their feedback and support.

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Jerlyn O.

?? Equitable & Inclusive Voice in GenAI ??????Manifesting Accessible Innovative Intelligent Experiences (IX) to reshape the Digital Landscape ?? Founder of Design Lady LLC ?????? Professional IAAP Member
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One thing I've found helpful is making yourself available to help them again in the future. So along with being grateful for the opportunity, offer to help again or, possibly with your expertise beyond that blog post.

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2 Share and promote

The next step is to share and promote your guest post on your own social media channels, as well as any relevant groups or communities. Tag your host and mention their brand or website, and encourage your followers to check out their content as well. This will help drive more traffic and engagement to your host's platform, and demonstrate that you are a reliable and generous guest. It will also expose your post to a wider audience, and increase your chances of getting more shares and comments.

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Sydnee Logan

Brand & Public Relations Manager @ Johns Hopkins School of Nursing | Founder, Director @ Social Media Storytellers
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Tag them when you post them! It's polite, best practices, makes them aware that their piece is up, and they'll share it and boost your visibility.

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3 Engage and respond

Another important way to follow up and maintain a good relationship with your host is to engage and respond to the comments and feedback on your guest post. Show your interest and expertise by answering questions, addressing concerns, and adding value to the conversation. Thank your readers for their input, and invite them to connect with you on your own social media profiles or website. This will help you build rapport and trust with your host's audience, and establish yourself as an authority and a resource in your niche.

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4 Keep in touch

Don't let your guest post be a one-time thing. Keep in touch with your host, and show them that you are interested in their work and their goals. Follow them on their social media channels, and like, comment, and share their posts regularly. Send them occasional emails or messages, and update them on your progress and achievements. Offer them feedback, advice, or support if they need it, and ask them for the same. This will help you foster a long-term and mutually beneficial relationship with your host, and open up more opportunities for collaboration and growth.

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5 Pitch again

If you had a positive and successful experience with your guest post, and you have maintained a good relationship with your host, you might want to pitch them again for another guest post opportunity. This will help you reinforce your authority and visibility in your niche, and strengthen your bond with your host. However, before you pitch again, make sure you have something new and valuable to offer, and that you have done your research on their current needs and preferences. Don't pitch too soon or too often, and always respect their guidelines and expectations.

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Jerlyn O.

?? Equitable & Inclusive Voice in GenAI ??????Manifesting Accessible Innovative Intelligent Experiences (IX) to reshape the Digital Landscape ?? Founder of Design Lady LLC ?????? Professional IAAP Member
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Having that follow up email might help here by emphasizing that you're opened to do it again. Might be helpful to add commentary on other future posts from that host and sharing those to your network.

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Sydnee Logan

Brand & Public Relations Manager @ Johns Hopkins School of Nursing | Founder, Director @ Social Media Storytellers
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Make it clear they can come back to you and pitch their own ideas as well. This often makes better content that's more relevant to your community.

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6 Be respectful and professional

Finally, the most important tip on how to follow up and maintain a good relationship with your social media guest post host is to be respectful and professional at all times. Don't spam them with irrelevant or excessive messages or requests, and don't take advantage of their generosity or trust. Don't plagiarize or copy their content, and don't badmouth them or their competitors. Don't forget to give them credit and recognition for their work, and don't expect them to do everything for you. Treat them as you would like to be treated, and show them that you are a valuable and trustworthy partner.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you follow up and maintain a good relationship with your social media guest post host?

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1 Say thank you

2 Share and promote

3 Engage and respond

4 Keep in touch

5 Pitch again

6 Be respectful and professional

7 Here’s what else to consider

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