How do you follow up and maintain engagement after your pitch?

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You've spent hours crafting a compelling pitch deck for your potential investors, customers, or partners. You've delivered it with confidence and enthusiasm. You've answered their questions and addressed their concerns. But what happens next? How do you follow up and maintain engagement after your pitch? Here are some tips to help you make the most of your pitch deck and turn it into a successful deal.

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1 Send a thank you note

The first thing you should do after your pitch is to send a thank you note to the people who attended. This is a simple but effective way to show your appreciation, reinforce your key messages, and remind them of the next steps. You can use email, LinkedIn, or any other platform that suits your audience. Make sure to personalize your note, mention something specific from the conversation, and include a clear call to action. For example, you can ask them to schedule a follow-up meeting, provide feedback, or sign a letter of intent.

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Willy Hughes

Captain of the runabout Penguino and highly skilled angler
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I agree but, the size of the audience may dilute your ability to be personal. In most setting you can identify a few allies or early adopters who will help you spread the message more effectively to their peers. Use the personal approach to build the squad. Let the squad build your army with your guidance.

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2 Share your pitch deck

Another way to follow up and maintain engagement after your pitch is to share your pitch deck with your audience. This will help them review your value proposition, your market opportunity, your traction, and your ask. You can use a tool like SlideShare, Google Drive, or Dropbox to upload your pitch deck and share the link with your contacts. Make sure to protect your pitch deck with a password, a disclaimer, or a watermark to prevent unauthorized access or distribution. You can also track who views your pitch deck and how long they spend on each slide.

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Willy Hughes

Captain of the runabout Penguino and highly skilled angler
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In my experience, if a deck can not be condensed or "pulled from" for meaningful highlights that can be shared more broadly, it will be discarded or ignored.

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3 Provide updates and value

One of the biggest mistakes you can make after your pitch is to go silent and wait for a response. This will make you lose momentum and interest from your audience. Instead, you should provide regular updates and value to keep them engaged and excited about your offer. You can use email, social media, or a newsletter to share your progress, achievements, testimonials, or insights. You can also offer them some exclusive benefits, such as early access, discounts, or referrals. The goal is to show them that you are serious, reliable, and trustworthy.

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Joris Arts MHA

Zorgprofessional, Bestuurder, Toezichthouder, Auteur, Zorgspreker en Zorginnovatie-expert.
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To follow up and maintain engagement after my pitch, I always tell my audience that if they’ve enjoyed my talk, they can read my book for more inspiring examples. I then jokingly add that if a book feels like too much, they can simply subscribe to my weekly newsletter to receive my latest blogs with inspiring examples. This light-hearted approach keeps the audience engaged and provides them with accessible ways to continue learning and staying connected. Offering multiple follow-up options ensures that everyone can choose what suits them best, helping to maintain their interest and engagement long after the presentation.

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4 Handle objections and questions

Even if you have a great pitch deck and a strong follow-up strategy, you may still encounter some objections and questions from your audience. These are not necessarily deal-breakers, but rather opportunities to clarify your offer, address their concerns, and overcome their doubts. You should prepare for common objections and questions before your pitch, and have data, evidence, or stories to back up your claims. You should also listen carefully, empathize, and respond respectfully to your audience. Don't be defensive, aggressive, or dismissive. Instead, be confident, positive, and helpful.

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Keitha Maciel

MARKETING LEADER ? AI ENTHUSIAST ? STRATEGIST ? BRAND BUILDER ? SPEAKER
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Before the pitch, create a list all of the possible objections, questions and false beliefs that may hold them back from moving forward. Some of these items should be discussed during the pitch. Address each of these objections. Case studies/story examples are very beneficial for overcoming objections. Reframe the objection as an opportunity. After the pitch, follow up promptly with a personalized message that addresses specific questions or objections. Create a follow-up strategy that offers additional value in the form of relevant articles, industry insights, or a demo. Align your response to their business objectives/goals. Develop a business justification doc to clarify concern. Schedule a follow-up meeting to continue the conversation.

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5 Ask for a commitment

The final step to follow up and maintain engagement after your pitch is to ask for a commitment from your audience. This means that you should clearly communicate what you want them to do next, and why they should do it now. You should also create a sense of urgency, scarcity, or exclusivity to motivate them to act fast. For example, you can mention a deadline, a limited offer, or a competitive advantage. You should also make it easy for them to commit, by providing them with the necessary documents, links, or instructions.

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How do you follow up and maintain engagement after your pitch?

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2

3

4

5

1 Send a thank you note

2 Share your pitch deck

3 Provide updates and value

4 Handle objections and questions

5 Ask for a commitment

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