How do you follow search engine marketing rules?

2 Follow SEO best practices

The second rule of SEM is to optimize your website for search engines and users. You need to follow SEO best practices, such as using descriptive titles and meta tags, creating a clear and logical site structure, improving your site speed and mobile-friendliness, and providing high-quality and original content. You also need to avoid duplicate content, keyword stuffing, and other tactics that could harm your rankings or reputation.

3 Use the right tools

The third rule of SEM is to use the right tools to plan, execute, and measure your campaigns. You need to use tools like Google Ads, Bing Ads, or other platforms that allow you to create and manage your ads, bid on keywords, target your audience, and track your performance. You also need to use tools like Google Analytics, Google Search Console, or other tools that help you monitor your traffic, conversions, and other metrics that matter to your business.

4 Test and optimize

The fourth rule of SEM is to test and optimize your campaigns regularly. You need to experiment with different ad formats, copy, images, landing pages, and calls to action to see what works best for your audience and goals. You also need to analyze your data, identify what is working and what is not, and make adjustments accordingly. You should always aim to improve your quality score, click-through rate, conversion rate, and return on investment.

5 Follow the guidelines

The fifth rule of SEM is to follow the guidelines and policies of the search engines and platforms you use. You need to comply with their rules regarding ad content, quality, relevance, and transparency. You also need to respect the privacy and preferences of your audience and avoid spamming, misleading, or deceiving them. You should always be ethical and honest in your SEM practices and avoid any actions that could result in penalties, bans, or legal issues.

6 Learn and grow

The sixth rule of SEM is to learn and grow from your experience and feedback. You need to keep up with the latest trends, updates, and best practices in SEM and adapt your strategy accordingly. You also need to listen to your audience, customers, and competitors and learn from their behavior, opinions, and actions. You should always seek to improve your knowledge, skills, and results in SEM and never stop learning.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?