How do you fix social selling metric problems?

1 What are social selling metrics?

Social selling metrics are used to measure the effectiveness of using social media to connect with your target audience, engage them with valuable content, and move them along the sales funnel. These metrics include social media reach (the number of people who see your posts, profiles, and pages on different platforms), social media engagement (the number of likes, comments, shares, clicks, and views your posts receive), social media leads (the number of people who express interest in your offer after seeing your posts), social media conversions (the number of people who become customers or take another desired action after seeing your posts), and the Social Selling Index (SSI) score which measures how effectively you are establishing your personal brand on LinkedIn.

2 Why do social selling metrics matter?

Social selling metrics are important because they allow you to evaluate your social selling strategy, recognize your strengths and weaknesses, and optimize your performance. Tracking and analyzing these metrics can help you understand your audience's preferences, needs, and pain points better. It can also help you align your social media content and messages with the interests and challenges of your audience. Additionally, it can help you increase your reach and engagement by using the right platforms, formats, and hashtags. Moreover, it can generate more leads and conversions by employing clear and compelling calls to action. Finally, it can improve your SSI score by improving your LinkedIn profile, expanding your network, sharing relevant insights, and nurturing relationships.

3 How to fix common social selling metric problems?

If your social selling metrics are not meeting your expectations, don't panic. There are common problems that can affect your social selling performance, and some simple solutions to help you fix them. For example, if your social media reach is low, you can boost it by optimizing your profiles and pages for search engines, using keywords and hashtags that your audience is searching for, and posting consistently and frequently on different platforms. Your social media engagement can be increased by creating and sharing valuable, relevant, and engaging content that educates, entertains, or inspires your audience, asking questions and polls, and responding to comments and messages. You can also boost your social media leads by offering incentives such as free trials, discounts or ebooks that entice your audience to sign up for your offer. Additionally, you can increase your social media conversions by building trust and credibility with your audience, showcasing testimonials and case studies, and creating urgency and scarcity with limited-time offers and deadlines. Lastly, you can boost your SSI score by updating your LinkedIn profile with a professional photo, headline, summary, and skills; finding and connecting with prospects who match your buyer persona; sharing and commenting on industry news and trends; and sending personalized messages and invitations to your prospects. Social selling is a powerful way to grow sales and business. However, it requires constant monitoring and improvement of social selling metrics. By following the tips in this article you can fix any metric problems you may encounter while achieving your social selling goals.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?