How do you find and work with small influencers in your industry?

1 What are small influencers?

Small influencers are social media users who have a relatively small but loyal and active following, usually between 1,000 and 10,000 followers. They are often experts, enthusiasts, or advocates of a specific niche, topic, or product. They have a high level of trust and influence over their audience, who see them as relatable, credible, and helpful. Small influencers can help you reach a more targeted and engaged audience, increase your brand awareness and reputation, and drive more conversions and referrals.

2 How to find small influencers in your industry?

Finding small influencers in your industry can be done in various ways, depending on your goals, budget, and resources. For example, you can search for relevant hashtags on social media platforms to find posts with high engagement rates. Additionally, there are many tools and platforms that can help you find and connect with small influencers, such as BuzzSumo, Upfluence, AspireIQ, and Heepsy. You can also ask for referrals from customers, partners, or influencers or look for user-generated content that features your brand or products. Ultimately, these methods can help you leverage the power of word-of-mouth and social proof to find authentic and relevant influencers.

3 How to work with small influencers in your industry?

When working with potential small influencers in your industry, it's important to define your expectations and build relationships with them. Before contacting any small influencers, you should have a clear idea of what you want to achieve with your campaign, what you can offer them, and what you expect from them. You should treat them with respect, appreciation, and professionalism while building genuine and long-term relationships. Additionally, you should provide value that matches their needs and interests, such as free products or samples, exclusive access or discounts, creative freedom or input, exposure or shout-outs, or other incentives that make them feel valued and respected. Doing so will help ensure successful collaborations with small influencers.

4 How to measure the impact of small influencers in your industry?

The last step in working with small influencers in your industry is to measure the impact of your campaigns and optimize your strategy accordingly. You need to track and analyze various metrics that reflect your goals, such as reach, impressions, engagement, clicks, conversions, sales, or ROI. You can use tools like Google Analytics, Facebook Pixel, or UTM codes to track these metrics across different platforms and channels. You can also use surveys, polls, or reviews to get feedback from your audience and influencers. You need to review these metrics regularly and adjust your campaigns as needed to improve your performance and results.

5 How to scale up your small influencer marketing strategy?

Working with small influencers in your industry can be a great way to start your influencer marketing strategy, but you don't have to limit yourself to them. You can also scale up your strategy by working with more or bigger influencers, depending on your goals and budget. There are several ways to do this, such as engaging networks or agencies to connect you with influencers, launching campaigns or contests that invite influencers and users to create content for your brand, and forming partnerships or collaborations with other brands, influencers, or media outlets. Networks or agencies can save you time and hassle by finding, vetting, negotiating, and managing influencers for you. They can also provide you with insights, best practices, and tools to optimize your campaigns. Campaigns or contests can generate more buzz, engagement, and user-generated content (UGC) for your brand. Partnerships or collaborations can help you reach new and wider audiences. However, networks or agencies may be costly and less personalized than working directly with influencers.