How do you find and use seasonal and trending keywords?

Getting a grip on what your customers need depending on the season or current trend can be a game-changer. First, take a digital stroll. You'll find your customers hanging out in online forums or social media platforms. Observe what they're discussing or seeking solutions to during different seasons or trends. Secondly, just ask them. Sending out a survey to your customer base or prompting them with questions on social media could provide direct insight into their needs. Lastly, don't forget to spy a bit. Your competition and industry influencers can be a goldmine for gauging what's popular. They're often up-to-date with the latest buzz and you can learn a lot by watching their moves.

While tools like Google Trends, BuzzSumo, or AnswerThePublic are great for discovering trending topics, the tools that tell you in advance which topics are going to become popular in the future are worth their weight in gold. One such tool is Exploding Topics. While we can get ideas on trending topics to write about from Google Trends etc., Exploding Topics can help you zero in on a particular topic. Ideally, it's best to write about a topic when it's starting to trend and before it becomes popular. This way, you can maximise your chances of getting a lot of views and even going viral.

To create a content calendar: 1. Define your goals: Determine the purpose of your content and what you want to achieve. 2. Identify target audience: Understand who your content is intended for and their preferences. 3. Plan content types: Decide on the types of content (blogs, videos, social media posts) that align with your goals and audience. 4. Conduct keyword research: Identify relevant keywords and topics to optimize content for search engines. 5. Outline topics: Brainstorm and list content ideas that align with your goals, audience, and keywords. By following these steps, you can create a structured content calendar that ensures consistency, efficiency, and alignment with your overall marketing objectives.

Pay attention to the search volume of keywords over time. Seasonal keywords tend to have spikes in search volume during specific periods, while trending keywords may have sudden increases in popularity. Identify keywords with noticeable fluctuations in search volume.

Exactly! Content always remains king! One should focus on crafting top-notch content. Whether through blog posts, videos, articles, or infographics, ensure your content aligns with your chosen keywords and captivates your audience.

Study Historical Data: Analyze historical data from previous years to identify patterns and trends for specific keywords. Look for keywords that consistently exhibit increased search volume during certain seasons or events.

Consider Local and Regional Factors: Take into account any regional or local factors that may impact keyword popularity. Certain events, holidays, or weather conditions can influence search behavior and generate specific seasonal or trending keywords in specific locations.