How do you find and connect with app review influencers and bloggers?

1 Identify your target audience

Before you start looking for app reviewers, you need to have a clear idea of who your ideal users are and what kind of apps they are interested in. This will help you narrow down your search and focus on the most relevant and influential sources. You can use tools like Google Analytics, App Store Connect, or Firebase to analyze your app's demographics, behavior, and feedback. You can also research your competitors and see what kind of reviews they are getting and from whom.

2 Find potential reviewers

Once you have identified your target audience, you can begin searching for app review influencers and bloggers who meet your criteria. This can be accomplished by utilizing search engines and keywords related to your app's niche, genre, or category (e.g., “fitness app reviews” or “best fitness apps”). Additionally, browsing app review sites and directories that feature and rank apps based on various criteria (such as AppAdvice, AppAnnie, or AppPicker) may be beneficial. Following social media platforms and hashtags that are relevant to your app's topic, industry, or audience (e.g., “travel bloggers” or “#travelgram”) is also recommended. Furthermore, checking online forums and communities where app users and enthusiasts share their opinions, recommendations, and feedback (e.g., Reddit, Quora, or Product Hunt) can provide valuable insight.

3 Evaluate the reviewers

When selecting app reviewers, you should assess their quality and suitability by considering their audience size, engagement, and demographics. Additionally, look for those with authority, credibility, and influence. It is also important to ensure that their content style, tone, and format are engaging, informative, and honest. Lastly, be sure that they are compatible with your app's niche, genre, or category and are available and responsive to your messages.

4 Craft your pitch

Once you have a list of potential reviewers, you need to craft a personalized and compelling pitch to convince them to review your app. Begin by addressing them by their name and introducing yourself and your app briefly. Explain why you chose them and the value your app can offer to them and their audience, emphasizing its unique selling points and features. Provide a link to your app's website or landing page, as well as a free or discounted access or promo code if applicable. Politely ask if they would be interested in reviewing your app and what their preferred terms and conditions are. Conclude by thanking them for their time and attention, with a call to action.

5 Follow up and maintain the relationship

After you send your pitch, it's important to follow up and maintain the relationship with the reviewers. Track and monitor your emails and messages to see if they opened, read, or replied to them. If you don't hear back from them within a week or two, send a friendly reminder or follow-up email. Respect their decision and feedback and appreciate and acknowledge their review. Share it on your social media channels and website. Additionally, keep in touch with them by updating them on your app's progress, updates, or news. Consider building a long-term partnership with them by offering exclusive access, incentives, or rewards for future collaborations.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?