How do you find the best co-branding partner for your restaurant?

Choosing the right co-branding partner is crucial for a restaurant. There are many steps to consider and here you can find a short but effective guide: First, ensure their brand aligns with yours - this means matching values, target audience, and image. Next, assess their market reach and demographics overlap to expand your customer base. Also, look into their reputation, reliability, and history of collaborations to manage risks and protect your brand. Finally, negotiate terms that benefit both parties and create a symbiotic relationship. The perfect co-branding partner will complement your restaurant's goals, boost visibility, and drive sales while preserving your brand's authenticity.

Partnerships should be strategic in nature. Providing you with both brand and business benefits. For brand, it should affirm your positioning from another leader. In some cases, if you don't have equity in something you want, you can "borrow" the equity from your partner. For example, if you're not known for having spicy foods, using condiments from well-known suppliers can help. From a business standpoint, it gives you access to something you could not get on your own, like a certain customer base or revenues. Not all partnerships are promoted. Assuming you believe there is a benefit, the question is if it's a partnership of equals or if one is senior/junior. This goes both ways; someone could benefit from your audience as well.

El tener definidos los valores del negocio, se antoja fundamental para el desarrollo del negocio. Hay que tener en cuenta que el único objetivo de un negocio no debe ser económico, sino también social y aportar valor al entorno y a la sociedad en la que se encuentra. Para ello la sostenibilidad no es ya una opción, sino una obligación desde el punto de vista moral, y en breve económico. Por lo tanto el aportar valor ayudando a preservar el entorno mediante riqueza, empleo, regeneración del entorno..; lo que nos lleva a buscar una serie de partners alineados con nuestros valores para crear un co-branding

One of the key decisive factors when exploring a co-branded activation is the alignment of the target audience. The purpose is to see both brands join forces to reach out a specific target audience. If this goal is not similar then there is really no point in the collaboration. Have this conversation in a frank and candid manner leaving no room for misinterpretation or errors. This will help you can understand if there is an alignment in this segment and then proceed.

You are considering a partnership to either: -Gain access to markets or distribution channels -Add to your brand perceptions -Monetize your brand via someone else's product/channel Once you have your strategic role in mind, what partners would best fit and support that goal. In terms of brand fit and business value.

Lo primero debe ser una investigación de mercado, para ayudar a crear colaboraciones con empresas y asociaciones alineadas con los mismos valores, para, crear sinergias basadas en un win to win

The main benefit of co-branding is to create synergies, leveraging the awareness generated by the other brand, with the objective of triggering initial and repeat visits. However, it is important to note that partnering with another brand can potentially impact your brand's perception, as it may be influenced by the associated culture, which could dilute your message.

En este punto hay que considerar, que si se ha hecho una buena investigación y se ha conocido a los partners en "profundidad", se minimizan riesgos. Ya que no hay que olvidar la importancia de saber que somos personas y trabajamos con personas, por lo que haya un feeling y se compatibilice es más importante que un beneficio económico mayor, dado que nos evitara problemas al futuro

Lógicamente, hay que negociar un contrato o acuerdo, donde están recogidos todos los posibles puntos de fricción, para solventar dudas. Evitando problemas en futuras incidencias

En relación a lanzar una campa?a. En mi opinión lo primero que hay que hacer, es crear un plan de partners con diferentes niveles en base a parámetros. Al presentarlo en la negociación, daremos valor al trabajar con nosotros lo que nos ayudará a cerrar un trato más beneficioso. Por ello, según en que nivel de partners esté situado, ya tendremos una campa?a de lanzamiento y co-branding dise?ada. Contando con menciones en RRSS, artículo, fotos, visita, mención en la carta, publicidad en el local, .....

Your partnership is strategic, right? Designed to support some goal you could not achieve on your own or something you can better achieve with the partner. Based on that goal determine if/how the partnership shows up. As equals? With one as senior and the other as junior? Where would be places you could promote the partnership that would generate the brand and business impact you desired when entering into the partnership?

A ce stade de développement de partenariat de marque, il est impératif que les deux marques ait une intention plus précise que ??notoriété?? ou ??vente??. Pour fixer des KPIs sur le lancement marketing, des lesquels ils pourront tirer de vrais apprentissages et pas juste une évaluation : bien ou pas bien.

It is important to develop a robust marketing model that includes the ability to capture the uplift that this partnership is intended to create. Set monthly goals and evaluate the impact on your brand to make sure it works as expected.

Evaluate the Fit: Brand Alignment: Does your brand image complement theirs? Look at their marketing materials, online presence, and customer reviews to assess their brand personality. Customer Base Compatibility: Do your target audiences have similar demographics and interests? Overlapping customer bases create a win-win scenario. Business Reputation: Research their online reviews and industry standing. Partnering with a brand with a tarnished reputation could reflect poorly on yours. Example: Imagine you run a vegan restaurant. An organic farmer cooperative could be a perfect partner. Their focus on fresh, healthy ingredients aligns with your brand, and their customers might be interested in exploring vegan option.